- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Proven working experience in public relations required ( 6-10 years as PRM) as per up mentioned.Proven track record designing and executing successful public relations campaigns at both a local and national levelStrong relationships with both local and national business and industry media outletsExperience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviewsExceptional writing and editing skillsSolid experience with social media including blogs, Facebook, Twitter, etc.Event planning experienceBA/MA degree in Marketing, Advertising, Communications or a related discipline