Job Description:

• Become a team member of the world’s largest adhesives producer with a unique portfolio of breakthrough innovations, tailor-made solutions and strong brands in adhesives, sealants and functional coatings
• Be an integral part of the new Global Market & Customer Activation team for Adhesive Construction Technologies (ACB), contribute to accelerate change and to make our customers succeed
• Opportunity to drive and guide the digital transformation in ACB across our business unit in a region with multiple countries
• Collaboration with brand management and regions/countries, managing agencies, service providers and internal stakeholders
• Strategic regional position in a dynamic international work environment
• Execute the global digital ACB strategy and prepare the digital activities for the local markets
• Together with the local Digital experts be a change agent to drive the digital transformation of Construction
• Act as digital consultant & (ex)change agent for local Digital Marketing and other departments -sharing expertise and providing inspiration on latest digital trends
• Interacts pro-actively with Global Digital Market & Customer Activation team, local Marketing, (global) Media, Sales Excellence, Trade Marketing and strategic partners
• Ensure successful continuation and implementation of omnichannel marketing initiatives alongside the customer journey touchpoints for technology enablers (e.g. Marketing Cloud, BI Analytics, Websites, CMS) within local organization
• Design, build and deploy regional Digital Activation initiatives and best in class campaigns working with multiple markets, businesses boosting conversations rates & ROI
• Set up regional strategies and ensure media activation of Social Media Content and (global) campaigns as well as PRO Portal
• Share / compel and leverage performance analyzes of digital channels, platforms and campaigns for future optimization and recommendations
• Steer global influencer strategy implementation and support local influencer activities on brands
• Develop new approaches to connect with consumers in support of the overall Digital ecosystem
• Ensure Digital Upskilling of our Henkel Colleagues in the local Adhesives Technologies Construction department
• Be a regional project lead for all digital topics

Skills:

• University degree in Economics/Marketing/Communication
• 5 years of experience preferable in the field of digital marketing, particularly with social media, websites, content, platforms/SEO, digital advertising and/or influencer marketing (FMCG, CPG)
• Analytical & data driven skills, reliability and high level of motivation & self-organization to handle strategic projects independently
• Creative problem-solving skills and great attention to detail.
• Overall Business understanding
• Excellent communication and presentation skills
• Strong team player with drive for change & results
• International background able to manage multiple stakeholders in different countries
• Fluent English skill, additional languages are plus
• Digital media / online marketing focus a plus
• Passion for digital trends & experience economy