Purpose and Scope of Position:

The Head of Event Sales leads the Sales & Events Team in helping Guests to plan best-in-class events at Dubai Golf.

The Head of Event Sales sets the big-picture direction for their team and works alongside them to ensure our Guest’s experience throughout the planning and execution of their event is made on high standard and satisfaction.

The Head of Event Sales is responsible for building a strong team - through effective hiring, scheduling, and associate development by driving team engagement.

The Head of Sales are also responsible for setting up processes, targets for the sales and events team, ensuring customers receive excellent support from the team members and meeting / exceeding sales goals.

• Promote DG related events such as golf and F&B Events.
• Responsible for contracting, coordinating, and implementing events and meetings at DG.
• Identify opportunities in the market to drive banquet revenues. 
• Implement solutions to drive revenue and increase client satisfaction.
• Establish a partnership with each member of the Sales Team to maximize selling time, ensure accurate orders, achieve high levels of customer satisfaction and ultimately be a strong contributor to the achievement of department and company sales volume goals.
• Apply excellent attention to detail and organizational skills, expertise in sales relations, ability to anticipate needs and comprehensive product knowledge to act as a true extension of the Sales Team

Main Duties:

(Job Related Duties)

•   Perform revenue forecasts and win/loss reports that illustrate your team’s overall performance against quotas 
• Increase sales by creating new options, innovative advertising ideas, understand/create sales campaigns focused on communicating and nurturing relationships with guests and driving repeat sales.
• To set target for the Sales & Events team and monitor their activities.
• Ensure the team has captured the sales details in system without any exception.
• Conduct market analysis and devise strategies for generating new business
• Work closely with the with Club Manager and other DG HOD
• Provide leadership in the day-to-day operations of the sales team, while maintaining focus on the company strategic goals
• Establish performance goals for the sales team and monitors performance on a continual basis.
• To work closely and coordinate with Marketing, F&B & GOP team members and members of other departments to ensure policies and processes are effected.
• Responsible to monitor working practices, and effect changes in policies as and when required to enhance quality, achieve customer satisfaction.
• Responsible to lead, motivate and manage the Sales & Events team, supervise their activities and coordinate with other departments.
• Establish processes and policy together with Club Manager and Business Development Manager, create fact sheets, forms, approvals & letters as required.
• Create system to all post sales transaction to have all transaction registered and tracked, create reports to cover all interaction.
• Develop, or participate with Senior Staff in the development of the Strategic Marketing Plan
• Demonstrate Dubai Golf’s Core Values: Innovation, Teamwork, Integrity, Customer Focus, Passion
• Interact with Guests, especially at events, to check on the quality of their experience
• To ensure that the agreed budgeted targets are achieved or bettered.
• Develop and manage DG sales & events budgets
• To increase DG F&B revenue through events across all venues
• To ensure a prompt, courteous response and follow up to all enquiries.
• To develop new business by practicing active sales and customer relationship management.
• Directly manage major and critical developing client accounts and coordinate the management of all other accounts.
• Participate in the development of new project proposals.
• Establish and implement short-and-long range goals, objectives, policies, and operating procedures in his department.
• To establish and maintain rapport with clients, prior to, during and post meeting/event, encouraging repeat business.
• To supervise event bookings from date of booking to departure, including meeting requirements, food and beverage, and audio visual. To prepare function sheet accurately and promptly, ensuring all details are communicated to all concerned.
• To liaise with other Head of Departments for overall event related requirements.
• Supervise the preparation, issuance and delivery of sales materials, exhibits, and promotion programs.
• To invite customer feedback at every opportunity to recommend improvements to the conference and banqueting service.
• To respond to customer queries or complaints promptly and efficiently, ensuring that mutually agreeable solutions are reached at the earliest convenient time.
• To report hazards including maintenance.
• To conduct pre-conference meetings with clients and pertinent departments to confirm all relevant details are communicated.
• To conduct and/or attend departmental meetings to review event contracts and ensure last minute changes are communicated with appropriate departments.
• To ensure that all legal permissions are seek in due time for all events.
• To follow departmental and safety policies and procedures.
• To develop and maintain contacts for repeat business with travel agencies, destination management companies, commercial houses, corporate clients, professional associations within local, regional and international markets.
• To participate actively in weekly management meeting.
• To ensure departmental budgets/ targets/ KPI are met.
• Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures.
• Research and develop strategies and plan which identify marketing opportunities, direct marketing, and new project development
• Research and develop strategies and plan which identify revenue management opportunities

Skills

• Fluent written and spoken English
• Strong leadership and interpersonal skills
• Knowledge and experience of International cuisine and wines
• Computer literate
• Has an understanding and/or experience of how to manage a multi-cultural workforce
• Knowledge and experience of organizing and selling (banqueting) events and conferences
• Strong Communications skills
• Ability to liaise with various departments
• Can delivery strong guest satisfaction
• Team-Player
• Outgoing / Sociable
• Innovative problem solver
• Honesty / Integrity