Location: Zamalek & Maadi, Cairo (On-site initially, moving to hybrid)

Reports To: Founding Team / Head of Growth

Salary: 20,000-25,000K EGP/Month

About Us

We are building SBS (Side By Side), a freshly launched, innovative mobile-first platform and B2B marketplace connecting real estate brokers in Egypt. We are looking for an experienced, data-driven marketer who knows how to scale a digital product from day one.

Role Overview

We are looking for a hands-on Performance Marketer with 2-3 years of experience who specializes in retention, user engagement, and media buying specifically for mobile apps. This isn't just an ad-spending role; you will own the full user lifecycle—from driving high-intent acquisition on Meta to building deep engagement loops, complex audience segmentation, retargeting campaigns, and behavioral retention workflows using CleverTap.

Key Responsibilities

• Retention & Lifecycle Marketing: Own the user retention engine using CleverTap. Design automated lifecycle campaigns, push notifications, in-app messaging, and personalized triggers to maximize daily active usage (DAU) and reduce churn.

• Paid Acquisition & Media Buying: Plan, launch, scale, and optimize performance marketing campaigns primarily on Meta Ads Manager to drive mobile app installs and user sign-ups efficiently.

• Segmentation & Targeting: Build advanced user segments based on in-app behavior, run precise retargeting campaigns, and manage custom/lookalike audiences.

• Tracking, Attribution & Analytics: Set up, audit, and manage tracking infrastructure including Google Analytics (GA4), conversion events, and strict UTM parameter structures to maintain end-to-end attribution accuracy.

• Data-Driven Optimization: Analyze user funnels, drop-off points, and campaign ROAS daily, running rapid experiments to optimize acquisition costs and lifetime value (LTV).

Requirements & Ideal Background

• Experience: 2+ years of performance marketing experience, with a proven, hands-on track record working on digital products / mobile applications (apps-flyer/Firebase/CleverTap exposure).

• Tool Mastery: Deep, practical expertise in CleverTap (or similar advanced CDP/retention platforms), Meta Ads Manager, and Google Analytics (GA4).

• Technical Rigor: Strong command of campaign attribution, custom events tracking, retargeting logic, and UTM parameter structuring.

• Startup DNA: Comfortable with the pace, ambiguity, and high-ownership culture of a newly launched startup.

• Mindset: Analytical, metric-obsessed, and growth-oriented with a strong bias for action.