We’re Hiring: Media Buyer

About us

We’re at the beginning. Which is exciting. And, occasionally, chaotic.

There is no perfectly structured marketing department. No 17-layer hierarchy. No established playbook for every situation. We're building the systems, processes and marketing engine as we build the business.

So if you need everything clearly defined before you start, this probably isn't for you.

If you're comfortable with ambiguity, experimentation, figuring things out and taking ownership, you'll probably enjoy it here.

You'll also be working across CarePort and our sister companies, meaning you'll get exposure to multiple brands, audiences and business models rather than optimizing the same campaign forever.

The Role

We're looking for a Media Buyer who can take ownership of paid acquisition from strategy → setup → launch → optimization → reporting → conversion.

This is an Individual Contributor (IC) role.

There is no large performance marketing team supporting you. No army of designers producing 20 variations for every campaign. No analyst waiting to turn your numbers into insights.

You'll be expected to work hands-on.

That means understanding the business objective, deciding where and how to spend the budget, launching campaigns, analyzing the results, identifying what is working and what isn't, and continuously improving the funnel.

We're not looking for someone who simply knows how to set up a Meta campaign.

We want someone who understands why a campaign works.

What You'll Do

• Develop paid media strategies based on business and growth objectives
• Plan and manage campaigns across platforms such as Meta, Google and other relevant channels
• Set up, launch and manage campaigns independently
• Define campaign structures, audiences, objectives and budgets
• Conduct audience and competitor research
• Develop testing frameworks for audiences, creatives, messaging and offers
• Monitor campaign performance and make ongoing optimizations
• Manage budgets and understand CAC, CPL, CPA, ROAS and other relevant performance metrics
• Analyze campaign and funnel data to identify opportunities and problems
• Work closely with the Social Media Manager and Creative Content Producer to identify what creative should be tested
• Translate performance data into actionable creative and marketing insights
• Build and maintain campaign reporting
• Identify where leads are dropping off throughout the funnel
• Work with the wider team to improve landing pages, lead forms, WhatsApp flows and conversion journeys
• Continuously experiment with new channels, audiences, formats and approaches
• Build the paid acquisition processes and systems that don't exist yet

The Funnel Is Yours Too

We don't want someone who considers their job finished when a lead comes in.

You should be interested in the entire journey

Experience

We don't care how many years you've worked.

We care about what you've actually managed and what happened as a result.

Your track record and case studies matter more to us than the number of years on your CV.

We want to see evidence that you've previously:

• Managed paid advertising campaigns
• Worked with meaningful budgets
• Generated leads, sales or other measurable business outcomes
• Managed Meta Ads and/or Google Ads
• Tested different audiences and creative
• Optimized campaigns based on data
• Improved CPL, CPA, CAC, ROAS or another meaningful performance metric
• Built or improved acquisition funnels
• Diagnosed underperforming campaigns
• Worked with different products, markets or audiences
• Made decisions based on data rather than assumptions
• You don't need to have done all of these.