Company Description M-Trade Group, founded in 2014, is focused on delivering premium automotive and industrial solutions to the Egyptian market. The company is the official agent for the Motul brand in Egypt, reflecting its commitment to high-quality products and reliable service. In recent years, M-Trade Group has expanded its portfolio with Maldini vehicle care solutions, Metrol industrial and heavy-duty oils, and M-Line maintenance machines. Through these brands, the group provides tailored solutions across the automotive industry, emphasizing innovation, efficiency, and customer satisfaction. Team members join a growing organization that values quality, performance, and continuous improvement.
The Performance Marketing Specialist is a full-time, on-site role based in Cairo, Egypt. The role focuses on managing and optimizing Meta and Google Ads, tracking campaign performance, and improving website conversions. The specialist will analyze data, monitor KPIs, manage tracking tools, identify optimization opportunities, and work closely with the marketing and technical teams to improve overall digital performance.
Key Responsibilities:• Manage and optimize Meta & Google Ads campaigns.• Monitor budgets, ROAS, CPA, CTR, conversions, and sales.• Manage GA4, Google Tag Manager, and Meta Pixel.• Monitor and improve our Word Press website performance.• Use Microsoft Clarity to analyze user behavior and identify conversion opportunities.• Work with the website developer to improve UX, landing pages, and conversion rates.• Prepare performance reports with actionable insights and recommendations.
Requirements:• 2–4 years of experience in Performance Marketing.• Strong hands-on experience with Meta Ads and Google Ads.• Good knowledge of GA4, GTM, Word Press, and conversion tracking.• Strong analytical and data driven mindset.• E-commerce experience is a plus