• Achieve monthly and annual sales and distribution targets.

• Visit existing and potential customers according to the assigned route plan.

• Develop and maintain strong relationships with customers.

• Open new accounts and expand the customer base.

• Ensure availability and proper display of company products.

• Monitor stock levels, expiry dates, FEFO, and product returns.

• Implement approved promotions, prices, and displays.

• Monitor competitors’ prices, products, and market activities.

• Follow up on customer orders, payments, and collections.

• Ensure proper handling and storage of chilled products.

• Submit daily visit reports, sales updates, and market feedback.

• Report any issues affecting sales, product quality, or customer satisfaction.

Requirements

• Bachelor’s degree in Business Administration, Commerce, or a related field.

• 2–4 years of experience in FMCG Sales, preferably in chilled, fresh, or food products.

• Experience in Traditional Trade, Supermarkets, Modern Trade, or HORECA.

• Strong knowledge of sales, distribution, merchandising, and customer management.

• Experience in achieving sales targets and developing new customers.

• Good understanding of FEFO, product expiry, stock rotation, and chilled product handling.

• Good communication, negotiation, and relationship-building skills.

• Good knowledge of the assigned geographical area.

• Ability to work in the field and follow daily visit plans.

• Basic computer skills and ability to prepare sales reports.

• Driving license is preferred.

• Good command of English is an advantage.