The Marketing Manager position in Cairo, Egypt, within the FMCG industry, is a pivotal role that requires a strategic thinker with a passion for driving brand growth and market penetration. This position is ideal for an experienced marketing professional who can lead and inspire a team to achieve ambitious goals. The successful candidate will oversee the development and execution of marketing strategies that align with the company's objectives, ensuring that the brand remains competitive and relevant in a fast-paced market.
Responsibilities:
- Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Manage and mentor the marketing team, fostering a culture of creativity and collaboration.
- Oversee the creation of marketing materials, including digital content, advertisements, and promotional campaigns.
- Analyze marketing performance metrics and adjust strategies to optimize results.
- Collaborate with cross-functional teams, including sales, product development, and finance, to ensure alignment on marketing initiatives.
- Manage the marketing budget, ensuring effective allocation of resources for maximum ROI.
- Establish and maintain relationships with external partners, including agencies and media outlets.
- Monitor industry trends and competitor activities to inform strategic decisions.
- Prepare and present regular reports on marketing performance to senior management.
Preferred Candidate:
- Proven experience in a marketing management role within the FMCG sector.
- Strong leadership skills with the ability to inspire and motivate a team.
- Excellent analytical skills and a data-driven mindset.
- Creative thinker with a passion for innovative marketing solutions.
- Exceptional communication and interpersonal skills.
- Ability to work under pressure and meet tight deadlines.
- Strong project management skills with attention to detail.
- Fluency in both English and Arabic is preferred.
- Experience with digital marketing and social media strategies.
- Strong understanding of consumer behavior and market dynamics.
Skills
- Strategic marketing planning
- Market research and analysis
- Digital marketing expertise
- Team leadership and management
- Budget management
- Creative content development
- Strong communication skills
- Project management
- Data analysis and interpretation
- Understanding of FMCG market trends