Job Overview

• YourVisio Media Advertising Agency is seeking a talented and self-motivated Freelance Social Media Ads Specialist to manage paid advertising campaigns for our clients.
• This role focuses on creating and optimizing social media ads to effectively communicate our client’s values and vision while driving growth and engagement.
• The ideal candidate will have a strong understanding of social media platforms, advertising strategies, and client communication.

Key Responsibilities

Client Management:

• Serve as the primary point of contact for clients, understanding their brand values, vision, and objectives.
• Collaborate with clients to develop ad strategies that align with their goals and effectively communicate their brand message.

Social Media Ads Strategy:

• Develop customized social media advertising strategies tailored to each client’s target audience and budget.
• Identify key messaging and creative elements to effectively convey the client’s values and vision through ads.

Campaign Execution:

• Create and launch social media ad campaigns across platforms such as Facebook and Instagram.
• Develop engaging ad creatives ideas, including copy and visuals that resonate with the target audience.

Performance Optimization:

• Monitor ad performance closely, analyzing key metrics such as click-through rates, conversions, and return on ad spend (ROAS).
• Optimize ad campaigns based on performance data to maximize results and achieve client objectives.

Client Reporting and Communication:

• Generate regular reports outlining ad performance, insights, and recommendations for improvement.
• Maintain open and transparent communication with clients, providing updates on campaign progress and addressing any concerns.

Continuous Improvement:

• Stay up-to-date on industry trends, platform updates, and best practices in social media advertising.
• Test new ad formats, targeting options, and creative approaches to enhance campaign effectiveness.

Qualifications

• Proven experience in managing social media advertising campaigns, with a focus on Facebook Ads, Instagram Ads, and other relevant platforms.
• Strong understanding of social media advertising strategies, including audience targeting, ad creative development, and campaign optimization.
• Excellent communication skills, with the ability to effectively convey clients’ values and vision through ad copy and imagery.
• Analytical mindset, with the ability to interpret data and derive actionable insights to improve campaign performance.
• High level of autonomy and self-motivation, with the ability to manage client relationships and deliver results independently.

Compensation

• The Freelancer’s compensation shall be 35% of the contract value for each client managed.
• Payment will be provided on a monthly basis, with detailed revenue breakdowns and compensation owed.