Job Title: Creative Copywriter

Department: Creative

Employment Type: Full-Time

Location: new cairo

Reporting To: Creative Director / Head of Creative

About the Role

We are looking for a Creative Copywriter with a passion for big ideas, sharp storytelling, and scroll-stopping content. You will be the voice behind our brands — crafting concepts, campaigns, scripts, and social content that connect with audiences and drive results. If you live and breathe culture, trends, and words, and you can turn a brief into a campaign that people actually talk about, we want to hear from you.

Key Responsibilities

Creative Concepting & Campaigns

• Develop big ideas and creative concepts for integrated 360 campaigns across digital, social, and traditional touchpoints.
• Write compelling taglines, campaign lines, scripts, captions, manifestos, and brand storytelling content.
• Collaborate with art directors, designers, strategists, and account teams to bring concepts to life from brief to execution.
• Pitch and defend creative ideas confidently to internal stakeholders and clients.

Content Creation & Social Media

• Create platform-specific content for Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
• Develop and manage content calendars aligned with brand objectives and cultural moments.
• Write scripts for videos, reels, TikTok content, brand films, and activations.
• Adapt tone of voice and messaging across multiple brands while maintaining brand identity consistency.
• Stay ahead of emerging trends, cultural insights, and platform behaviors to keep content fresh and relevant.

Brand & Messaging

• Maintain a strong understanding of each brand's tone of voice, identity, and messaging guidelines.
• Ensure consistency and quality of copy across all touchpoints.
• Contribute to brand guidelines, tone-of-voice documents, and messaging frameworks.

Collaboration & Execution

• Manage multiple brands and projects simultaneously in a fast-paced agency environment.
• Work closely with cross-functional teams to deliver high-quality creative output under tight deadlines.
• Take feedback constructively and iterate quickly.
• Present work with clarity and conviction to clients and internal teams.

Experience & Qualifications

• 4–6+ years of experience in creative copywriting, content creation, or advertising within a creative or digital agency.
• Proven experience developing creative concepts and executing integrated 360 campaigns.
• Strong portfolio showcasing creative campaigns, social media content, scripts, and brand storytelling.
• Excellent command of Arabic (Egyptian dialect) and English — written and spoken.
• Solid understanding of digital marketing, social media trends, and audience behavior.

Creative & Technical Skills

• Exceptional creative writing, storytelling, and conceptual thinking skills.
• Ability to develop big ideas, campaign concepts, taglines, scripts, captions, and engaging social media content.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Experience writing scripts for video and social content.
• Ability to create content calendars and develop platform-specific content.
• Strong understanding of brand identity, tone of voice, and messaging consistency.
• Awareness of emerging trends and cultural insights.

Personal & Professional Skills

• Strong conceptual and out-of-the-box thinking.
• Excellent presentation and communication skills, with the ability to pitch and defend creative ideas.
• Ability to manage multiple brands and projects simultaneously.
• Strong attention to detail and commitment to high-quality creative output.
• Ability to work under tight deadlines in a fast-paced agency environment.
• Proactive, collaborative, and open to feedback.

What We Offer

• A creative, fast-paced environment where ideas are valued and rewarded.
• The opportunity to work on diverse brands and integrated campaigns across platforms.
• Competitive salary and benefits package.
• Career growth and development opportunities within a collaborative creative team.
• A culture that celebrates creativity, curiosity, and bold thinking.