Showroom Manager – Honda

Al-Futtaim Automotive | Honda | Cairo, Egypt

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim has grown into one of the most diversified and progressive privately held regional businesses, headquartered in Dubai, UAE.

Operating across multiple sectors and markets, Al-Futtaim is committed to delivering exceptional customer experiences and building businesses that make a positive impact across the communities in which it operates.

About the Role

We are looking for an experienced Showroom Manager – Honda to lead showroom operations and drive sales performance in Egypt.

In this role, you will be responsible for achieving sales targets, managing and developing the showroom sales team, delivering an exceptional customer experience, and ensuring operational excellence across all showroom activities.

The ideal candidate will have a strong background in automotive retail sales, proven experience managing a showroom, and the ability to motivate teams, maximise sales opportunities, and achieve commercial objectives.

What You Will Do

Sales Performance & Business Growth

• Develop and implement showroom sales plans to achieve monthly, quarterly, and annual sales targets.
• Monitor sales performance, identify opportunities for improvement, and implement action plans to maximise results.
• Drive lead conversion, test-drive bookings, customer follow-ups, and vehicle sales.
• Monitor key sales KPIs, including sales volume, conversion rates, and individual salesperson performance.
• Identify opportunities to increase market share and improve showroom profitability.
• Prepare regular sales performance reports and forecasts for management.

Showroom Operations & Management

• Oversee daily showroom operations, ensuring efficient processes and compliance with company policies and Honda brand standards.
• Ensure the showroom is professionally presented and delivers a consistent brand experience.
• Monitor vehicle availability, stock levels, and ageing inventory in coordination with relevant teams.
• Ensure accurate sales documentation and timely completion of all sales-related processes.
• Coordinate with Finance, Marketing, Aftersales, and other relevant departments to ensure smooth operations.

Team Leadership & Development

• Lead, coach, and motivate the showroom sales team to achieve individual and collective targets.
• Set clear performance objectives and monitor progress against agreed KPIs.
• Conduct regular performance reviews and provide ongoing feedback and coaching.
• Identify training needs and support the development of sales capabilities.
• Foster a high-performance culture built on accountability, collaboration, and customer focus.

Customer Experience & Relationship Management

• Ensure customers receive an exceptional experience throughout the vehicle purchasing journey.
• Monitor customer feedback and implement initiatives to improve satisfaction.
• Handle escalated customer concerns professionally and ensure timely resolution.
• Ensure the team follows up effectively with prospective and existing customers.
• Build long-term customer relationships to encourage loyalty, referrals, and repeat business.

Reporting & Compliance

• Prepare and submit accurate sales reports, forecasts, and performance updates.
• Ensure compliance with company policies, sales procedures, and internal controls.
• Monitor sales pipeline activity and ensure accurate customer and sales data.
• Identify opportunities to improve showroom processes, productivity, and operational efficiency.

What You Will Need

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• At least 5-8 years of experience in automotive sales, preferably within an authorised dealership.
• Previous experience managing an automotive showroom or leading a showroom sales team.
• Proven track record of achieving sales targets and improving commercial performance.
• Strong understanding of automotive retail sales processes, lead management, test drives, and customer relationship management.
• Experience managing and developing sales teams.
• Good understanding of sales KPIs, forecasting, and performance reporting.
• Strong communication, negotiation, and customer relationship management skills.
• Excellent leadership, problem-solving, and decision-making abilities.
• Good working knowledge of Microsoft Office and CRM systems.
• Fluency in Arabic and English is preferred.