About Efada.ai

Efada.ai is an AI-powered performance company that helps businesses generate higher-quality leads at lower costs. By leveraging advanced data analytics and machine learning, we optimize campaigns to reduce wasted spend and improve marketing efficiency.

Our approach prioritizes lead quality over volume. We collaborate closely with clients to refine targeting, improve conversion rates, and maximize return on advertising spend.

Position Summary

We are looking for a results-driven Senior Media Buyer to join our team. The ideal candidate will plan, execute, and optimize paid media campaigns across multiple digital platforms, with a strong focus on campaign performance, lead quality, and ROI.

Hands-on experience in the Saudi and wider GCC markets is essential for this role.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Snapchat, TikTok, Meta, and Google Ads.

• Monitor and analyze campaign performance using Google Analytics or equivalent tools.

• Manage advertising budgets efficiently to maximize ROI.

• Conduct audience targeting, A/B testing, and continuous campaign optimization.

• Prepare performance reports with clear insights and actionable recommendations.

• Oversee content strategy and ensure creatives support campaign objectives.

• Collaborate with clients and internal teams to improve lead quality and conversion rates.

• Stay updated on Saudi and GCC market trends and advertising platform developments.

Required Qualifications

• Minimum five years of experience in digital marketing and media buying.

• Proven experience managing multi-channel performance marketing campaigns.

• Strong experience in content strategy and content creation oversight.

• Strong analytical, reporting, and communication skills.

• Proven hands-on experience in the GCC market is mandatory.

If you have the experience and performance-driven mindset we’re looking for, apply directly through LinkedIn.