Overview

Tashereef is an Egyptian hospitality management entity that aims to redefine Recreational and Leisure industry in Egypt and MENA region; by introducing new concepts to the market and by adding customized entertainment values to the industry using innovative solutions. We focus on redeveloping; replenishing; and establishing hotels and touristic facilities (Motels, Guest houses and Guest Accommodation Facilities) that meet the high- standards and the innovation we’re witnessing nowadays in the tourism industry around the world; to add new attraction sites and to improve customers experiences in local branded hotels.

https://www.linkedin.com/company/tashereefsocialmedia/

Experience: 6–10 Years

Level:Non-Executive

Role Purpose

The Digital Marketing Director is responsible for developing and executing the company’s digital marketing strategy to strengthen brand presence, drive audience engagement, customer acquisition, and measurable business growth.

The role combines strategic planning with hands-on execution, overseeing digital campaigns, performance marketing, social media, SEO/SEM, content, CRM, analytics, and agency management.

Key Responsibilities

• Develop and execute the overall digital marketing strategy aligned with business and brand objectives.
• Lead integrated digital campaigns across paid media, social media, search, display, video, and other relevant channels.
• Manage performance marketing and continuously optimize ROI, ROAS, CAC, CPL, conversions, and engagement.
• Oversee social media strategy, digital content, campaign calendars, and online brand presence.
• Drive SEO/SEM, website traffic, customer journeys, and conversion optimization.
• Utilize analytics and consumer insights to evaluate performance and identify growth opportunities.
• Manage digital marketing budgets, media investments, agencies, and external partners.
• Collaborate with Brand, Commercial, Creative, CRM, and other teams to deliver integrated marketing initiatives.
• Lead and develop digital marketing team members and ensure high standards of execution.
• Stay current with digital trends, platforms, technologies, and emerging consumer behaviors.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 6–10 years of progressive digital marketing experience.
• Strong experience in performance marketing, paid media, social media, SEO/SEM, content, CRM, and analytics.
• Proven experience managing digital campaigns, budgets, agencies, and multiple stakeholders.
• Strong knowledge of platforms such as Google Ads, GA4, Meta Ads Manager, TikTok Ads, and relevant CRM/marketing automation tools.
• Strong analytical, commercial, communication, and leadership skills.
• Experience in entertainment, hospitality, lifestyle, leisure, retail, or other consumer-facing industries is an advantage.

Location : 5A - New Cairo