Senior Social Media Manager – Organic Growth & Creative Strategy
We are looking for a highly creative, strategic, and results-driven Senior Social Media Manager to lead the growth of a prominent personal brand in the health and wellness industry.
This is not a role for someone who only schedules posts, follows trends, or manages a content calendar. We need a senior professional who can generate original ideas, create a clear growth strategy, and turn valuable content into measurable audience growth, engagement, reach, and brand authority.
Key Responsibilities
* Develop and lead a complete organic social media strategy across Instagram, You Tube, Tik Tok, Facebook, and other relevant platforms.* Create fresh, original, and platform-specific content ideas—not copied or repetitive concepts.* Build content series, campaigns, and formats that increase reach, engagement, followers, watch time, and community growth.* Strengthen the personal brand’s credibility, authority, and positioning in the health and wellness field.* Identify why content is underperforming and take direct action to improve results.* Turn long-form videos, lectures, live sessions, and expert knowledge into high-performing short-form content.* Write strong hooks, content angles, briefs, captions, and calls to action.* Guide the content team, including designers, video editors, copywriters, and community managers.* Provide clear creative direction for every piece of content.* Monitor platform updates, audience behavior, competitors, and emerging trends.* Review performance weekly and make data-based decisions.* Set measurable KPIs and provide clear reports on growth, reach, engagement, retention, and conversions.* Use AI tools effectively to improve research, ideation, production speed, and content quality—without producing generic content.
Mandatory Requirements
* Minimum 7 years of proven experience in social media management and strategy.* Native or fluent Arabic, with strong knowledge of Arabic-speaking and GCC audiences.* Proven experience growing social media accounts organically.* A strong portfolio showing measurable results—not only attractive designs.* Excellent understanding of Instagram, Tik Tok, You Tube, Facebook, and short-form video strategy.* Strong storytelling, creative thinking, and content-development skills.* Ability to understand expert-led, educational, and health-related content.* Experience managing a creative team and maintaining high execution standards.* Strong knowledge of analytics, audience retention, watch time, engagement, and platform growth indicators.* Ability to work independently, take ownership, and deliver without constant supervision.
You Are Not the Right Fit If
* Your experience is mainly scheduling and publishing posts.* You depend entirely on paid advertising to achieve growth.* You copy competitors or rely only on trending audio.* You cannot provide real examples of accounts you have grown.* You focus on likes and follower counts without understanding retention, trust, and conversion.* You need detailed instructions for every task.* You are not comfortable being accountable for performance and results.
Application Requirements
Applications that do not include the following will not be considered:
1. Links to accounts you have personally managed.2. Clear examples of measurable organic growth you achieved.3. Your exact role and contribution to each account.4. A short explanation of how you would grow a health expert’s personal brand.5. Three original content ideas you would test during your first month.6. Your expected monthly compensation.7. Your availability and notice period.
Important
This is a senior, hands-on role. We are looking for someone who combines strategy, creativity, leadership, and execution.
Please do not apply if you cannot demonstrate real organic growth and measurable social media results.