About the role All Terrain Technology is looking for a data-driven Performance Marketing Specialist / Media Buyer who can plan, launch, optimize, and scale paid advertising campaigns based on measurable business outcomes. We’re looking for someone who thinks beyond Ads Manager and understands the relationship between advertising, creative, tracking, funnels, lead quality, conversion, and revenue.
What you’ll do Plan, structure, launch, and manage paid advertising campaigns. Manage campaigns across Meta, Google, Tik Tok, and other relevant platforms. Translate business and funnel objectives into campaign structures. Work with the Marketing Strategist to define campaign KPIs. Monitor and continuously optimize campaign performance. Track metrics including CPL, CPA, CAC, ROAS, CTR, CVR, and other relevant KPIs. Conduct structured A/B tests across audiences, creatives, offers, messaging, and landing pages. Manage campaign budgets and scaling strategies. Analyze lead quality and downstream conversion. Compare advertising-platform data with CRM and sales-team feedback. Collaborate with Content and Creative teams to improve advertising performance. Recommend landing-page and conversion improvements. Support tracking implementation and validation. Produce actionable performance reports and optimization recommendations.
What we’re looking for2+ years of hands-on experience in media buying or performance marketing. Strong experience with Meta Ads Manager. Strong experience with Google Ads. Strong analytical and data interpretation skills. Strong understanding of marketing funnels. Good understanding of conversion optimization. Experience with Meta Pixel and Conversion API. Experience with GA4 and/or Google Tag Manager. Experience managing multiple campaigns and budgets. Strong understanding of testing and optimization methodologies. Ability to explain not only what happened, but why it happened and what should happen next.
AI Fluency You actively use AI-assisted tools for campaign analysis, audience research, performance insights, reporting, forecasting, creative-testing ideas, optimization recommendations, and identifying patterns in advertising data while validating decisions against real campaign results and business KPIs.
Nice to have Tik Tok Ads experience. E-commerce advertising experience. Lead-generation campaign experience. CRM and sales-funnel experience. Landing-page optimization knowledge. Marketing automation experience.
Why join All Terrain? You’ll work closely with Strategy, Content, Creative, and Web teams instead of operating media buying as an isolated function. You’ll have the opportunity to influence campaigns from offer and creative development through tracking, optimization, and conversion.
Work model Hybrid, with office and remote work coordinated according to team schedules, project requirements, and client needs.
Apply Send your CV and relevant campaign experience to [Click to show email]