We are seeking an experienced, strategic, and creative Content Lead to direct our content strategy and oversee the development of compelling, high-performing content across multiple channels. Based in Giza, this role requires a collaborative managerial leader who can combine creative vision with data-driven decision-making to build brand authority, engage target audiences, and drive measurable business growth.

Key Responsibilities:

• Content Strategy & Planning: Design and execute end-to-end multi-channel content strategies aligned with overarching business objectives and marketing campaigns.
• Team Leadership & Editorial Oversight: Manage, mentor, and lead an agile team of content creators, copywriters, and freelance contributors, ensuring high editorial standards and brand consistency.
• Content Creation & Optimization: Oversee the production of diverse content formats including blogs, whitepapers, social media assets, video scripts, email newsletters, and landing pages.
• SEO & Performance Analysis: Collaborate with the digital marketing team to integrate SEO best practices, monitor KPIs (traffic, engagement, conversion), and continuously optimize content performance.
• Stakeholder Collaboration: Partner with cross-functional teams including Product, Design, Sales, and Brand Marketing to translate technical and commercial requirements into engaging narratives.
• Editorial Calendar Management: Maintain a comprehensive editorial calendar, ensuring timely delivery of all content initiatives and effective resource allocation.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related discipline.
• 3 to 8 years of proven experience in content creation, copywriting, or editorial management, with at least 2 years in a leadership or managerial capacity.
• Demonstrated portfolio showcasing successful content strategies and diverse writing samples across digital platforms.
• Deep understanding of SEO principles, web traffic metrics, and content management systems (e.g., WordPress).
• Bilingual proficiency in English and Arabic (written and spoken) is highly desirable.

Required Skills:

• Exceptional storytelling, copywriting, and editing capabilities.
• Strong leadership, project management, and organizational skills.
• Proficiency with analytics tools (Google Analytics, SEMrush, Ahrefs, or similar).
• Strategic mindset capable of turning complex concepts into clear, engaging messages.
• Ability to thrive in a fast-paced, deadline-driven environment.

Benefits & Perks:

• Competitive salary package commensurate with experience.
• Comprehensive health and medical insurance coverage.
• Professional development and career advancement opportunities.
• Collaborative, supportive, and modern work environment.
• Paid annual leave and official national holidays.