Key Responsibilities Strategy & Planning Develop social media strategies aligned with product and brand goals Responsible for campaign planning (launches, and key collaborations) Define content direction, messaging and creative angles Campaign & Content leadership Translate product features into clear campaign ideas Guide content pillars and formats across platforms Lead KOLs and KOCs campaign direction and concept Copyrighting content to fit brand’s target audience & platforms as first round
Team Collaboration Report to social media lead with campaign structure, plan and overall content Support other teams with execution of campaigns Align with UGC & community on engagement strategies Ensure consistency across all content outputs Performance & Optimization Work with insights related teams to refine strategy Adjust content direction based on performance and content trends Campaign Analysis and Reporting
Requirements Mass communication graduate Up to 35 years old4 years + experience in social media and content strategies Strong experience in campaign planning and content creation and directions Deep understanding of digital culture and audience behavior Ability to translate insights into actionable strategies Deep monitoring of hot topics and trends Experience with KOLs and cross collaborations Experience of communication with third-party companies and agencies Strong communication skills Sociable and extrovert