About Befit:Befit, part of Al Khayyat Investments (AKI), is a leading provider of fitness equipment, sports flooring, and outdoor sports infrastructure solutions. As part of our continued growth, Befit is expanding its operations into the Egyptian market. This is an exciting opportunity for an experienced Business Development professional to join the business during its market-entry and growth phase and play a key role in establishing and expanding our presence across Egypt.
Role Overview:We are looking for an experienced Business Development Manager to lead B2B sales and business development activities for Befit's Sports & Fitness Solutions business in Egypt. The role will be responsible for identifying and developing new business opportunities, building strategic relationships with key stakeholders, managing the sales pipeline, and converting opportunities into profitable projects. The ideal candidate will have a strong background in project-based B2B sales, preferably within contracting, construction, building materials, flooring solutions, sports flooring, fitness solutions, or other technical solution-based industries. The successful candidate will be expected to develop business from initial lead generation and stakeholder engagement through to commercial negotiation, project award, and closing.
Key Responsibilities:
Business Development & Market Expansion:Develop and execute business development strategies to grow Befit's presence across the Egyptian market. Identify new business opportunities, target accounts, projects, and market segments. Build and maintain a strong sales pipeline covering both current and future projects. Research market trends, competitors, upcoming developments, and potential business opportunities. Establish Befit as a preferred solutions provider within the sports, fitness, construction, and real estate sectors. Develop long-term relationships with key decision-makers and industry stakeholders.
B2B Sales & Project Development:Manage the complete B2B sales cycle from lead generation and qualification through to negotiation and project closing. Identify and pursue project opportunities involving sports flooring, fitness equipment, outdoor sports infrastructure, and related solutions. Engage with contractors, developers, real estate companies, gyms, fitness operators, sports clubs, hotels, schools, universities, architects, consultants, and other relevant organizations. Conduct client meetings, presentations, product discussions, site visits, and commercial negotiations. Understand client requirements and work with internal technical and commercial teams to develop appropriate solutions and proposals. Prepare and follow up on quotations, commercial proposals, tenders, and project submissions. Negotiate commercial terms and close deals while achieving agreed revenue and margin targets. Maintain regular follow-up with prospects and ensure opportunities progress through the sales pipeline.
Project & Stakeholder Management:Develop relationships with key stakeholders involved in construction and development projects, including developers, consultants, architects, contractors, project managers, and procurement teams. Identify projects at an early stage and ensure Befit is positioned during the specification and tendering process. Work closely with internal teams to ensure smooth transition from sales opportunity to project execution. Monitor project progress, commercial status, and customer requirements throughout the sales cycle. Support resolution of commercial or customer-related issues when required.
Account Management:Develop and maintain strong relationships with key existing and prospective customers. Identify opportunities for repeat business, cross-selling, and expansion within existing accounts. Maintain regular engagement with strategic clients and ensure high levels of customer satisfaction. Build a network of decision-makers and influencers across the construction, real estate, sports, fitness, hospitality, and education sectors.
Sales Reporting & Performance:Maintain accurate and up-to-date sales pipeline and opportunity records. Provide regular reports on sales activities, pipeline value, forecasts, and business development initiatives. Track sales performance against agreed targets and KPIs. Provide market intelligence and competitor insights to the management team. Develop and maintain an active project and customer database.
Target Customer Segments:The role will primarily focus on developing business across:Contractors and construction companies Real estate developers Property and facility management companies Gyms and fitness operators Sports clubs and academies Hotels and hospitality groups Schools and universities Architects and design consultants Project management and engineering consultants Government and institutional organizations Sports and recreational facility developers Corporate and commercial developments
Education:Bachelor's degree in Business Administration, Engineering, Marketing, Sales, Construction Management, or a related discipline is preferred.
Experience:8+ years of relevant B2B sales / business development experience, preferably within project-based or solution-selling environments. Proven experience in one or more of the following sectors is highly preferred:Contracting and construction Building materials Flooring solutions Sports flooring Fitness equipment or solutions Interior / finishing solutions Architectural products Technical or engineering solutions Other project-based B2B industries Experience selling to contractors, developers, consultants, architects, procurement teams, or institutional clients is strongly preferred. Proven track record of developing new business and converting opportunities into sales. Experience managing complex sales cycles involving multiple stakeholders.
Skills & Competencies:Strong B2B business development and sales skills. Strong understanding of project-based sales and the construction/development ecosystem. Excellent prospecting, networking, and relationship-building abilities. Strong negotiation and commercial skills. Ability to identify opportunities at an early project stage and influence specifications. Strong presentation and communication skills. Commercially driven with a strong focus on achieving revenue and margin targets. Ability to work independently and build a new market from the ground up. Strong stakeholder management skills. Excellent follow-up, organization, and pipeline management. Proficiency in Microsoft Office and CRM/sales pipeline tools.
Key Performance Indicators:The successful candidate will be measured against:New business revenue generated. Achievement of sales and gross margin targets. New accounts and strategic customers acquired. Qualified sales pipeline development. Project opportunities identified and converted. Customer and stakeholder relationships developed. Sales conversion and project closing rates. Market penetration and business growth across targeted sectors.
What We Offer:Opportunity to join Befit during an exciting market-entry and expansion phase in Egypt. Opportunity to play a key role in building and developing the Egypt business. Exposure to major construction, real estate, sports, fitness, hospitality, and institutional projects. Opportunity to work with a growing regional business backed by Al Khayyat Investments. Competitive compensation package aligned with experience and market standards.
Ideal Candidate:The ideal candidate is a hunter-style B2B Business Development professional who is comfortable opening doors, developing relationships, identifying projects early, and converting opportunities into commercial wins.
Candidates with an established network among contractors, developers, consultants, architects, gyms, sports clubs, and real estate companies in Egypt will be highly valued. Experience in sports flooring, flooring solutions, construction materials, contracting, fitness equipment, or other project-based technical solutions will be considered a strong advantage.