Accountabilities & Key Roles:Develop and refine payroll programs and propositions aligned with market dynamics and customer behavior to boost payroll acquisition and drive NTB growth Manage payroll relationship management activities to track NTB accounts quality , salary transfer, retention and product penetration ratio through detailed payroll performance reports and conduct NTB analysis. Manage Assets (loans) portfolio to ensure achieving the annual budget , portfolio balance growth , NIIMonitor and analyze monthly assets KPI’s for branch network and direct sales force teams to optimize conversion rates and hit portfolio targets Manage TML /TSL coding operation and renewals by performing quarterly companies and showroom performance Prepare and manage CRM campaigns to boost sales ,penetration and LTD ratios Conduct regular competitor program analysis and market scan across consumer lending and payroll products to ensure the banks maintains competitive pricing , features Build and maintain strong relationships with key partners, community organizations, and stakeholders to generate leads and referrals. Ensure compliance with regulatory requirements, risk standards, and internal policies in all acquisition activities/ campaigns. Support digital adoption, process improvements, and the use of analytics in acquisition activities. Equip sales frontlines with the necessary marketing tools, product training to effectively sell the proposition. Job Requirements Education:Bachelor’s degree in Business Administration, Marketing, Economics ,Finance, or a related field), Professional certifications in business development, or marketing is preferred. Experience:Minimum 4-6 years of experience in ,Assets product management , or Payroll acquisition , or other related roles. Experience in banking or financial services sector.
Competencies:Strategic thinking and vision Strong sales and business development skills. Analytical and data-driven decision-making. Excellent communication and stakeholder management abilities. Project management and organizational skills. Customer-Centric Mindset Innovation and process improvement orientation. Digital adoption mindset. Compliance and professional integrity. Mindfulness of the financial & commercial banking mechanics