Company Description Efada.ai is an AI-powered performance company that helps businesses generate higher-quality leads at lower costs. The team focuses on optimizing digital campaigns, reducing media and budget waste, and enabling smart, data-driven growth. Efada.ai prioritizes lead quality over quantity, partnering with clients to improve conversion efficiency and customer acquisition outcomes. Applicants will join a fast-evolving environment where advanced analytics, experimentation, and continuous optimization drive business impact.
Role Description The Digital Marketing Director is a full-time, on-site role based in Giza, responsible for leading Efada.ai’s overall digital marketing strategy and performance. This role oversees planning, executing, and optimizing multi-channel campaigns to drive qualified lead generation and revenue growth. Day-to-day tasks include developing digital strategy, managing marketing budgets, guiding campaign structure, and ensuring effective use of AI-driven tools and web analytics. The Digital Marketing Director will lead, mentor, and coordinate the marketing team, collaborate with sales and product teams, and regularly review performance dashboards to refine targeting, messaging, and channels. The role also involves setting KPIs, presenting performance insights to leadership, and maintaining best practices in e-commerce and digital marketing operations.
Qualifications
Strong expertise in digital strategy and marketing, with a proven ability to design and execute integrated campaigns. Experience in e-commerce environments, including optimizing online customer journeys and conversion funnels. Demonstrated success in lead generation, focusing on quality, cost efficiency, and measurable business outcomes. Proficiency in web analytics tools and data-driven decision-making, including interpreting performance metrics and A/B test results. Leadership experience managing cross-functional marketing teams and collaborating with sales, product, and operations. Excellent communication, presentation, and stakeholder management skills. Familiarity with AI-driven marketing platforms, marketing automation, and CRM systems is highly beneficial. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus. Ability to work on-site in Giza and thrive in a fast-paced, performance-focused environment.