Badr and Asfour is the Egyptian company for Central Ventilation Systems (CVS). This company has expertise in providing HVAC solutions in the Middle East and Africa region. It takes pride in manufacturing and delivering certified ventilation products, including air distribution, air control, air movement, and passive fire protection.

Under the guidance and direct supervision of the CFO/Sales Director or his nominees, he/she will be responsible for:

KEY RESPONSIBILITIES

1. Market Development & Expansion

• Identify new markets, distributors, agents, and strategic partners.

• Conduct market research, pricing studies, and competitor analysis.

• Lead feasibility studies for new territories and product opportunities.

• Develop expansion plans for Africa and key Middle East countries.

2. Key Account & Consultant Management

• Build and grow relationships with top consultants, major contractors, and government entities.

• Ensure Badr Asfour products are added to vendor lists, approvals, and project specifications.

• Manage high-value accounts and maintain long-term partnerships.

3. Sales Growth & Target Achievement

• Achieve yearly sales targets for export business.

• Build and manage a strong sales pipeline.

• Lead negotiations and close large-scale project deals.

• Provide accurate weekly, monthly, and quarterly forecasts.

4. Project & Tender Management

• Identify upcoming mega-projects, tenders, and infrastructure developments.

• Manage the tender cycle from pre-qualification to final negotiation.

• Follow up on awarded projects and coordinate with internal teams to ensure successful execution.

5. Distributor & Channel Development

• Recruit and onboard new distributors in Egypt and Africa.

• Set annual sales targets and monitor distributor performance.

• Strengthen export channels and maintain strong partner relationships.

6. Marketing & Brand Support

• Support marketing activities, exhibitions, seminars, and roadshows.

• Improve brand visibility in export markets.

Requirements

• Bachelor’s degree in Engineering, Business Administration, Marketing, or a related field.

• 8–12 years of proven experience in Export Sales, Business Development, Key Account Management, or a related commercial role.

• Minimum 5 years of experience in international/export sales, preferably within HVAC, MEP, construction, or manufacturing industries.

• Proven track record in developing new markets across Africa and/or the Middle East.

• Strong network of consultants, contractors, distributors, developers, and key project stakeholders.

• Solid understanding of HVAC products, air distribution systems, ductwork, dampers, and MEP projects is highly preferred.

• Proven experience in project sales, tender management, negotiations, and closing high-value deals.

• Strong capabilities in distributor development, market-entry strategies, competitor analysis, and sales forecasting.

• Excellent negotiation, communication, presentation, and relationship-management skills.

• Excellent English communication skills.

• Willingness to travel extensively across Egypt, Africa, and the Middle East.

• Strong commercial mindset with demonstrated ability to achieve and exceed sales targets.