Monitoring of digital and social media channels, collecting, structuring, and analyzing data from multiple sources to support Brands and Functions with reputation management, social insights and content marketing.

A day in the life of...

Ensure all relevant data is processed, labelled/tagged, and structured accurately in corresponding digital and media analytics tool

Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to social brand equity report, owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem and crisis listening.

Support with ad-hoc business requests including but not limited to data pulls, data structuring and analysis.

Crisis listening to identify potential reputational risks and timely alerting respective Functions/Brands to help prevent issue escalation, provide support in issue management

Updating Standard Routines based on assignment

Work with cross-functional teams on the day-to-day execution of analytics projects and initiatives

Ensures the best performance of the team, timely problem solving and controlling critical activities by daily checks, feedback and performance KPIs discussion on team meetings

Develops and evolving workflows and processes to scale services for the IMS department and maximize productivity of the team.

Operational leadership to implement transformation in the team, lead service delivery redesign and promote efficiency.

Shift Management and Resource planning

Staffing/Recruitment. Talent management.

Aligns and implements needed actions supporting planned transitions and inflows. Creates proposals for scope increase and ensuring social/digital best practices are included.

Desired Candidate Profile

University Degree (e.g. marketing, business studies, communications, journalism, media studies, psychology)

Minimum 5 years experience in people leadership (at least a team of 15 members) and social media research and strong analytical skills.

Solid understanding of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok etc.)

Understanding of key functionality of social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Ananlytics or similar)

Ability to work with large volumes of data coming from different sources; basic understanding of data types and structure

Excel knowledge (able to organize tables, build simple charts, sorting, filtering, conditional formatting etc.)

Basic data visualization and presentation skills

Confident user of MS Word, PowerPoint

Experience working with analytical tasks (work-related or academical) a plus

Knowledge of English (advanced level) + additional language as per the project requirements