• Develop and execute the overall marketing strategy across offline and digital channels.

• Brief, manage, and oversee our external marketing agency, ensuring on-time, on-brand, and high-quality delivery.

• Plan and coordinate ATL/BTL campaigns, promotions, and brand activations.

• Manage digital marketing activities including social media, paid campaigns, content, and performance tracking.

• Manage vendor and supplier relationships, budgets, and service-level agreements (SLAs).

• Monitor and analyze campaign performance, optimizing for ROl and brand growth.

• Collaborate with sales and retail teams to design and execute in-store promotional campaigns.

• Ensure consistent brand standards across all customer touchpoints.

• Prepare regular marketing performance reports and dashboards for senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field

• Minimum +5 years of experience in marketing, with solid exposure to both offline (ATL/BTL, events, retail) and digital marketing

• Proven experience managing external agencies and vendors and driving execution

• Strong project management skills and the maturity to work independently

• Excellent communication, negotiation, and stakeholder management skills

• Analytical mindset with proficiency in performance tracking and reporting tools

• Strong communication skills in Arabic and English

• FMCG, F&B, or specialty manufacturing/retail background is a plus

• Ability to commute to or reside in El Obour City, Cairo