Key Responsibilities• Execute high-level market surveillance to monitor competitor pricing, market shareshifts, and category trends within the dairy industry.• Quantify campaign performance by tracking and analyzing KPIs to provide data-drivenrecommendations for marketing spend optimization.• Develop predictive models and forecasts for volume growth and consumer demand tosupport production planning and sales targets.• Curate executive-level dashboards and reports that visualize retail performance, shelf-space efficiency, and distribution metrics.• Conduct deep-dive consumer behavior analysis using research data and sensory feedbackto guide product innovation and brand positioning.• Perform rigorous pricing elasticity studies to ensure Lacrima remains competitive whilemaintaining target profit margins.• Maintain and audit marketing databases, ensuring high-quality data integrity for allcommercial reporting and mailing lists.• Liaise with Sales and Operations to synchronize market intelligence with supply chaincapabilities and inventory management. Professional Qualifications• Bachelor’s degree in Marketing, Data Analytics, Statistics, or Business Administration.• 3–5 years of experience in market analysis or commercial finance, preferably within the FMCG or Food Manufacturing industry.• Advanced technical mastery of Microsoft Excel (Pivot Tables, Power Query, and Advanced Modeling).• Proven experience with data visualization tools (e.g., Power BI, Tableau) or CRManalytics platforms.• Professional fluency in English, with a demonstrated ability to draft concise executivesummaries from technical data.• Exceptional analytical rigor with a meticulous focus on "attention to detail" and dataaccuracy.• Strong interpersonal skills for presenting findings and influencing cross-functionalstakeholders