Company Description Aimstyle, founded in 2010, provides branding and online solutions designed to strengthen clients’ market presence and business impact. The company focuses on building well-defined brands using effective mechanisms and tactics tailored to each client’s needs. Aimstyle distinguishes itself from typical branding agencies through a strong commitment to quality and long-term customer relationships. The team emphasizes collaboration, reliability, and creative excellence to deliver consistent, impactful results.
Role Description The Branding Art Director (AI-Powered) is a full-time, hybrid role based in Cairo, Egypt, with flexibility for some work-from-home days. This role is responsible for leading brand visual identity development, guiding the creative direction for campaigns, and overseeing art direction across digital and print channels. The Branding Art Director will collaborate with designers, strategists, and marketing teams to concept, refine, and execute graphics and layouts that align with brand strategy. Day-to-day tasks include developing mood boards and brand guidelines, reviewing and improving design work, integrating AI tools into the creative process, and ensuring consistency and quality across all branded assets. The role also involves presenting creative concepts to stakeholders, providing constructive feedback, and staying current with design trends and AI-driven creative technologies.
Qualifications Strong Creative Direction skills, including the ability to shape concepts, guide teams, and maintain a coherent visual narrative. Proficiency in Branding, with experience defining brand identities, visual systems, and brand guidelines. Expertise in Art Direction, overseeing photo shoots, visual campaigns, and the overall look and feel of creative projects. Advanced skills in Graphics and Graphic Design, including layouts, typography, color theory, and digital asset creation. Hands-on experience using AI-powered design tools or generative AI platforms in creative workflows. Strong portfolio demonstrating brand-led design work across multiple channels (web, social, print, and motion preferred). Ability to collaborate effectively with cross-functional teams and communicate ideas clearly to non-design stakeholders. Good organizational and time-management skills, with the ability to handle multiple projects and meet deadlines in a hybrid work environment. Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent practical experience. Experience in agency or branding environments and fluency in English; Arabic proficiency is an advantage.