Job description

We’re looking for a results-driven CRM Marketing Specialist to design, execute, and optimise lifecycle marketing campaigns that engage users across all stages — from onboarding and activation to retention and loyalty.


In this role, you’ll leverage multi-channel marketing automation (email, push, SMS, WhatsApp, and in-app messaging) to deliver personalized, data-driven experiences at scale. You’ll continuously experiment, analyse engagement data, and iterate to maximize impact, using both traditional CRM platforms and emerging technologies.

Key Responsibilities

• Develop and execute multi-channel lifecycle campaigns that drive user engagement, retention, and cross-sell opportunities.
• Design and implement data-driven journeys using behavioral triggers, user attributes and predictive models.
• Conduct A/B tests and implement improvements to optimise open rates, click-through rates, conversion rates, and other indicators (KPIs).
• Set up, test and execute complex multi-lingual journeys across email, push, in-app, SMS and WhatsApp. Ensuring all communications are thoroughly tested and on schedule.
• Run SQL queries to build segments and analyse campaign or user data.
• Collaborate closely with marketing, product and data teams, ensuring that all campaigns are planned, scheduled and executed to plan.
• Report on campaign performance and insights to relevant stakeholders, highlighting impact, learnings and recommendations for optimisation.
• Identify and implement process improvements and automation opportunities to enhance efficiency and scalability.
• Stay ahead of CRM, marketing automation, and AI trends, integrating new tools and strategies to elevate campaign performance.

• 3+ years of proven experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with Customer.io, Braze, MoEngage, Salesforce or similar CRM tools and syntax languages (Liquid tags, AMPscript, Jinja, Java Script etc.)
• Strong working knowledge of HTML/CSS and email development best practices.
• Python, advanced SQL, and strong analytical skills are highly desirable.
• Experience in Vibe coding and building tools using OpenAI, Replit, Anthropic, or similar environments is an advantage.
• Fluency in spoken and written English. Bonus point for Arabic.
• A detail-oriented mindset, curiosity for experimentation, and a passion for leveraging technology to drive marketing impact.