Company Description Drive Finance is one of Egypt’s top three factoring companies, licensed by the Financial Regulatory Authority (FRA) since 2012. The company serves a diversified client base, including SMEs and retail customers, with a strong focus on automotive finance. Drive Finance has built a solid market presence in the competitive auto financing sector through a well-developed portfolio and medium-term tenors. It prioritizes risk diversification across product types, client segments, and auto brands while remaining non-exclusive to GB Auto. The company operates in full compliance with all FRA regulations and offers a variety of tailored financial solutions to support business growth and consumer needs.
Role Description The Fintech Media Buyer role at Drive Finance is a full-time, on-site position based in Cairo, Egypt. This role involves planning, executing, and optimizing media campaigns across digital and traditional channels to support Drive Finance’s fintech and auto finance offerings. Day-to-day tasks include analyzing audience data, selecting media platforms, negotiating with media vendors, and monitoring campaign performance against KPIs. The Media Buyer will collaborate closely with marketing and product teams to align campaigns with business objectives and brand positioning. The role also requires regular reporting, budget management, and staying current with emerging media trends and fintech industry developments.
Qualifications
Media Planning and New Media skills to design and manage effective cross-channel campaigns. Strong Communication and Marketing skills to collaborate with internal teams and external partners and to convey clear campaign messages. Research skills to analyze market trends, audience behavior, and campaign performance data for continuous optimization. Prior experience in media buying or digital advertising, preferably within fintech, financial services, or automotive sectors. Ability to work with analytics tools, manage budgets, and interpret performance metrics to drive data-informed decisions. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Strong organizational skills, attention to detail, and capacity to manage multiple campaigns simultaneously. Proficiency in English and Arabic, both written and spoken, is highly beneficial.