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Company Description Torasna is a heritage development company dedicated to unlocking the experiential, l economic, and creative potential of heritage destinations. Our Purpose is to empower contemporary culture and creativity through the celebration of heritage. We develop and operate sustainable adaptive reuse propositions that breathe new life into heritage assets, elevate the visitor experience, and empower creative communities.
Role Description The Sales & Sponsorships Manager is responsible for driving commercial revenue at Ghurnata by securing event bookings, closing sponsorship opportunities, building strategic partnerships, and generating new business. This is a commercially focused role that requires a proactive sales professional who is motivated by identifying opportunities, building relationships, negotiating commercial agreements, and achieving ambitious revenue targets.
Working closely with the Programming, Marketing, and Operations teams, the Sales & Sponsorships Manager will contribute to the growth of Ghurnata by expanding its commercial partnerships, increasing venue utilisation, and creating sustainable revenue opportunities across events, programming, and sponsorship.
Key Responsibilities Outbound Sales & Business Development Develop and execute proactive sales strategies to generate new event business. Build and manage a strong pipeline of qualified corporate, private, cultural, and community event opportunities. Identify prospective clients through research, networking, referrals, partnerships, Linked In, direct outreach, and industry events. Initiate contact with prospective clients through calls, emails, meetings, networking, and presentations. Build long-term relationships with corporates, event agencies, wedding planners, embassies, educational institutions, community organisations, and strategic partners. Represent Ghurnata at networking events, exhibitions, and industry functions to generate new business opportunities. Consistently achieve agreed monthly and annual sales targets. Maintain accurate CRM records, pipeline reports, and sales forecasts.
Sponsorship & Partnership Development Identify and secure sponsorship opportunities for events, festivals, exhibitions, and public programming. Develop compelling sponsorship packages tailored to different sectors and commercial partners. Build relationships with marketing managers, brand managers, CSR teams, and decision-makers across relevant organisations. Prepare sponsorship proposals and presentations. Negotiate sponsorship agreements and commercial partnerships. Maintain long-term relationships with sponsors to encourage repeat investment. Collaborate with Programming and Marketing to maximise sponsor visibility and value.
Venue Sales & Client Management Manage inbound sales enquiries and convert opportunities into confirmed bookings. Conduct engaging venue tours and presentations tailored to client requirements. Prepare detailed quotations, proposals, and commercial agreements. Negotiate contracts while protecting Ghurnata's commercial interests. Identify opportunities to upsell venue services and maximise event revenue. Build trusted client relationships that generate repeat business and referrals. Act as the primary point of contact throughout the sales and planning process.
Event Handover & Delivery Support Ensure a seamless transition from sales to event delivery through effective communication with the Operations team. Accurately communicate client requirements, event specifications, and contractual commitments. Remain engaged throughout the planning process to ensure client satisfaction. Attend key events where appropriate to strengthen client relationships and identify future business opportunities. Resolve client concerns promptly and professionally.
Commercial Planning & Market Development Identify emerging market opportunities and new revenue streams. Monitor market trends, competitor activity, and industry developments. Contribute to pricing strategies, commercial packages, and promotional campaigns. Recommend new event concepts, partnerships, and commercial initiatives that increase venue utilisation and revenue. Share market intelligence and client feedback with internal teams to support business growth.
Key Competencies Proven outbound sales and business development capability. Strong commercial awareness and revenue-driven mindset. Excellent negotiation and closing skills. Experience developing strategic partnerships and sponsorship opportunities. Strong networking and relationship-building abilities. Excellent presentation and proposal-writing skills. Ability to manage a dynamic sales pipeline and prioritise opportunities effectively. Strong organisational and time management skills. Customer-focused with exceptional client relationship management abilities. Self-motivated, resilient, and results-oriented. Strong problem-solving and decision-making skills. Fluency in English and Arabic, written and spoken.
Qualifications Demonstrated skills in sales strategy, business development, and account management, with a track record of meeting or exceeding revenue targets. Strong abilities in client relationship building, stakeholder engagement, and professional communication across diverse audiences. Experience in presenting proposals, negotiating commercial terms, and closing deals in B2B or institutional environments. Solid understanding of market analysis, forecasting, and pipeline management using CRM or similar tools. Background in tourism, real estate, heritage development, or related sectors is highly beneficial. Bachelor’s degree in Business, Marketing, Tourism, Economics, or a related field; advanced degrees are an advantage. Fluency in English and Arabic, with excellent written and verbal communication skills. Ability to work on-site in Cairo, travel to heritage destinations as needed, and collaborate effectively in a multidisciplinary team. Strong organizational skills, attention to detail, and comfort working with measurable goals and deadlines. High level of integrity, respect for cultural heritage, and commitment to non-discriminatory, inclusive business practices.