Role Description The Influencer Manager role at Digi Zag exists to manage and grow the company's network of influencers and partners in support of Digi Zag's performance marketing objectives. This position is responsible for handling assigned accounts, recruiting and onboarding new influencers and partners, and executing day-to-day partnership activities that drive campaign performance. The role contributes to the company's success through consistent relationship management, campaign monitoring, and close collaboration across internal teams.
Responsibilities Strategic Planning & Execution●Support the execution of influencer strategies in alignment with Digi Zag's business objectives.●Assist in initiatives to grow and optimize the influencer network.●Execute communication plans tailored to each assigned influencer, based on direction provided by the Senior Influencer Manager.
Campaign Management & Performance Monitoring●Manage allocated campaigns from onboarding to execution.●Monitor and analyze campaign performance daily, taking timely action to optimize results.●Support top influencers directly, identifying growth opportunities and helping ensure performance excellence.
Cross-Team Coordination●Collaborate with internal departments to ensure cohesive execution of influencer marketing efforts.●Act as a liaison between external influencers and internal stakeholders to resolve issues and maintain workflow efficiency.
Reporting & Knowledge Sharing●Prepare and share regular reports on assigned activities, performance metrics, and progress updates with the Senior Influencer Manager.
Market Research & Trend Monitoring●Stay updated on influencer marketing trends, competitor movements, and performance benchmarks.●Share actionable market insights with the Senior Influencer Manager and business development team.
Recruitment & Onboarding●Identify, evaluate, and onboard new influencers that align with Digi Zag's performance and brand standards.●Ensure a smooth onboarding experience and provide continuous support to new and existing influencers.
Relationship Management●Serve as the main point of contact for assigned influencers.●Maintain consistent communication to ensure alignment and smooth collaboration.●Address inquiries and resolve issues in a timely, professional manner.
Other Duties●Perform additional responsibilities as assigned by management to support Digi Zag's partnership and growth objectives.
Qualifications●Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience).●A relevant master's degree is a plus.●Experience: 2-4 years of relevant experience in partnerships, influencer marketing, or affiliate/performance marketing.●Background: Exposure to digital marketing, affiliate marketing, performance-based partnerships, and influencer networks.●Language: Proficiency in English (Written & Spoken)