Responsibilities:Develop the annual marketing strategy and align it with the company's business objectives and sales targets. Identify target market segments, prioritize key markets, and develop market entry strategies. Develop and oversee the annual marketing campaign plan (ATL, BTL, and Digital Marketing) and obtain the necessary approvals. Manage the marketing budget and maximize marketing return on investment (ROI). Lead, mentor, and develop the marketing team, assign responsibilities, and monitor performance. Collaborate with the Sales Department to develop and implement lead generation strategies. Conduct market and competitor analysis and recommend strategies for differentiation and business expansion. Oversee brand management, ensuring consistency of brand identity, visual standards, and messaging across all channels. Develop and manage strategies for exhibitions, events, and strategic marketing partnerships. Prepare strategic performance reports and future recommendations for senior management. Educational Qualification :Bachelor's degree or higher in a relevant field (minimum requirement: Bachelor's degree). Required Experience:10 to 15 years of relevant professional experience. Knowledge & Skills:Strong expertise in strategic marketing planning. Proven ability to conduct market analysis and develop business growth strategies. Experience in budget management and measuring marketing return on investment (ROI). Strong leadership, team management, and decision-making skills. Excellent communication, presentation, and interpersonal skills.