Develop and implement marketing strategies aligned with overall business objectives.

Lead brand management, positioning, and communication strategies across all local brands.

Plan and execute the annual marketing calendar, including product launches, promotions, and campaigns.

Conduct market research and analyze consumer insights to identify growth opportunities.

Manage marketing budgets to ensure effective allocation and ROI-driven spending.

Collaborate closely with sales, trade marketing, and distribution teams to maximize market penetration.

Partner with external agencies for advertising, media buying, and creative development.

Monitor competitors, industry trends, and consumer behavior to recommend proactive actions.

Measure ROI of marketing campaigns and provide regular performance reports to management.

Build, develop, and mentor a high-performing marketing team.

Qualifications:

Bachelor's degree in Business Administration, marketing major or a related field.

5-7 years of progressive experience in FMCG marketing

Proven track record in the Food & Beverage sector is highly desirable.

Strong expertise in brand management, trade marketing, and digital marketing.

Solid understanding of market research, consumer insights, and competitive analysis.

Demonstrated ability to lead cross-functional projects and teams successfully.

Strong financial acumen with experience in managing and optimizing marketing budgets.

Excellent communication, presentation, and leadership skills.

Fluency in English