الوظائف / وظائف تسويق الكترونى / Growth Lead

Growth Lead

في المكتب دوام كامل
مصر , القاهرة
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تفاصيل الوظيفة

الخبرة Experienced
الراتب Confidential
توظيف دوام كامل
التصنيف خدمة العملاء
المجال خدمات اللياقة والصحة
  • Category Ownership and Growth Planning:
    • Own the performance and growth agenda for an assigned product category for supplements such as Women’s Health, Men’s Health & Sports, or Essentials & Family.
    • Develop category growth plans covering revenue, awareness, trial, repeat purchase, and portfolio development.
    • Monitor category performance and recommend actions to improve sales, visibility, and profitability.
    • Act as the internal champion for assigned products and ensure the category receives the right level of focus and support.
  • Commercial and Budget Responsibility:
    • Manage category budget proposals and track usage against agreed plans.
    • Recommend campaign priorities, media allocation, promotional initiatives, sampling plans, and activation needs.
    • Track revenue, sell-through, AOV impact, promotional performance, and category profitability.
    • Work closely with E-Commerce, Retail Execution, Finance, and Planning to ensure commercial targets are supported operationally.
  • Marketing, Sampling and Activation Planning:
    • Plan category-specific marketing initiatives across digital and on-ground channels in collaboration with the relevant execution teams.
    • Develop campaign briefs for digital marketing, creative, influencer activity, sampling, and activation programs.
    • Plan and advocate for category sampling and activations, ensuring clear objectives, product logic, and expected outcomes.
    • Collaborate with Digital Marketing, Graphic Design, Retail Execution, and E-Commerce teams to ensure strong execution.
  • Portfolio, Innovation, and Market Intelligence:
    • Monitor market trends, competitors, customer feedback, and consumer needs within the assigned category.
    • Recommend new product opportunities, SKU extensions, bundle concepts, and category innovation ideas.
    • Support pricing, positioning, and claims discussions with relevant internal teams.
    • Maintain updated benchmarks and category insights to support decision-making.
  • Cross-Functional Coordination:
    • Coordinate with Marketing, E-Commerce, Retail Execution, Supply Chain, Planning, Finance, Regulatory, and agencies.
    • Ensure category plans are practical, aligned, and executable across all relevant channels.
    • Drive fast follow-up, clear ownership, and structured reporting for category initiatives.

وظائف مشابهة

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