About the role
HAAM is a hospitality management company operating two distinct lifestyle accommodation brands: NōMA Stays (premium, design-led) and Beit. We have invested in defining the identity and standards of both brands — what we need now is someone to bring them to life consistently, every day, across every guest touchpoint and every channel. This is a hands-on, broad role for someone who is equal parts brand custodian, content driver, relationship-builder, and experience-obsessed operator. You will own how both brands look, feel, and show up in the market — and you will build the partnerships and guest experiences that turn first-time guests into repeat ones and advocates. You will not be inventing the brands from scratch; you will be protecting, activating, and growing identities we have already shaped. Over time, for the right person, this role grows into a senior position with a team beneath it.
What you’ll own
Brand & Creative– Act as guardian of both brand identities — ensuring every asset, post, property detail, and communication is true to the NōMA and Beit manuals and standards.– Maintain and evolve brand guidelines as the brands grow, in coordination with the founders.– Brief and quality-control all creative output (photography, video, copy, collateral) so it meets the bar we have set. Digital, Content & Agency Management– Manage the relationship with our external social media agency — set direction, review output, hold them to standards, and report on performance.– Build and maintain a content calendar across channels; ensure we always have a strong, fresh content pipeline.– Coordinate property photoshoots and content capture.– Own our presence across social and digital, and our brand voice within it.– Over time, the right candidate may bring some of this in-house and build a team. Partnerships & Business Development– Build and manage a pipeline of partnerships that drive bookings: travel agencies, corporate clients, and other demand channels — running alongside our OTA channels.– Develop collaborations with complementary partners: restaurants, caterers, furniture and amenity suppliers, and lifestyle brands.– Structure and negotiate partnership terms in coordination with the CEO and founders.– Nurture long-term relationships — this is about building trust and a network, with bookings and value following. Guest Experience– Own the guest experience standard across both brands — the signature gestures and moments that make a NōMA or Beit stay distinctive.– Monitor and respond to guest reviews and feedback across all platforms; turn insights into improvements.– Design and run guest initiatives: giveaways, loyalty touches, and surprise-and-delight moments.– Work closely with property teams to ensure standards are upheld on the ground. Events– Plan and execute guest-facing events at our properties (launches, seasonal activations, signature experiences).– Organize external and partner-facing events to showcase the brands to corporate clients and travel partners.
What we’re looking for
– 4–7 years in marketing, brand, partnerships, or a blend — ideally with exposure to more than one of these areas.– Genuine creative sensibility and an eye for design, detail, and aesthetics; able to tell when something is on-brand and when it isn’t.– A relationship-builder who is comfortable initiating conversations, pitching, and managing partners and agencies.– Strong content instincts and fluency with social and digital platforms.– Organized and self-driven — able to run multiple workstreams without a team behind them, for now.– Fluent in English (written and spoken); strong Arabic.– Hospitality, travel, F&B, or lifestyle/retail brand experience is a strong plus — but we are open to a sharp candidate from any background who clearly gets the world we operate in.
What success looks like in the first 6–12 months
– Both brands show up consistently and beautifully across every channel, with the agency relationship running smoothly under your direction.– A live, growing content pipeline — we are never scrambling for content.– A real partnership pipeline established, with the first travel-agency, corporate, and supplier collaborations signed.– A defined guest-experience playbook in place, with reviews actively managed and measurable improvement in guest sentiment.– At least one signature guest event or activation delivered per property.
HAAM Management · NōMA Stays & Beit