Sanaddak Egypt is a fast-growing Fin Tech pioneer committed to transforming financial accessibility through innovative micro-liquidity solutions. We are looking for a data-driven, strategic, and growth-oriented Performance Marketing Lead to join our team on-site at Palm Hills Estate. As our Performance Marketing Lead, you won't just run ads—you will be the architect of our growth strategy, optimizing every stage of the customer funnel and leading our performance efforts to new heights.
Role Description : This is a full-time role for a Performance Marketing Lead. The role is on-site and based in Qesm El Sheikh Zaid. The Performance Marketing Lead will be responsible for managing and optimizing performance marketing campaigns, conducting data analysis to assess campaign effectiveness, and performing performance testing to ensure continuous improvement. The role also involves collaborating with internal teams to communicate campaign performance and provide insights for strategic decision-making.
Key Responsibilities:Strategic Growth: Develop and execute the overall performance marketing roadmap to scale user acquisition and maximize ROI. Full-Funnel Optimization: Analyze the entire customer journey to identify growth opportunities and improve Conversion Rate Optimization (CRO). Budget Allocation: Strategically manage and distribute large-scale budgets across multiple channels (Meta, Google, Tik Tok, etc.) to ensure profitable scaling. Data-Driven Insights: Utilize advanced analytics and attribution models to monitor KPIs (CAC, LTV, ROAS) and provide actionable insights to leadership. Team Leadership: Manage and mentor the media buying and creative teams to align campaign execution with business objectives. Collaboration: Partner with Product, Sales, and Tech teams to ensure a seamless user experience from the first click to the final transaction.
What We’re Looking For:Experience: 5+ years of experience in digital marketing, with at least 2 years in a leadership or senior performance role (Fin Tech experience is a huge plus). Technical Mastery: Deep expertise in Meta Ads Manager, Google Ads, GA4, and CRM tools. Analytical Mindset: Strong ability to interpret complex data and turn it into successful marketing strategies. Leadership Skills: Proven track record of managing teams and handling significant monthly ad spend. Problem Solver: A "growth hacker" mindset—always testing, learning, and optimizing.