About invygo invygo is transforming car ownership in the Middle East through its flexible and digital-first car subscription platform.
Our goal is to make car access simple, affordable, and commitment-free.
Backed by top-tier investors and operating across the region, invygo is on a mission to lead the mobility revolution in MENA.
About the role We're seeking a strategic Senior CRM Manager to architect and execute our end-to-end lifecycle marketing strategy—from first touch to long-term subscriber.
You'll build our asset lifecycle and customer lifecycle frameworks from the ground up, defining how we engage prospects, convert leads, retain subscribers, and maximize fleet utilization.
This is a high-impact role where you'll own the entire flywheel: driving conversion rates through different conversion channels (such as email, WhatsApp, inbound sales, in-app messaging), improving retention through smart recommendations, maximizing vehicle utilization, and optimizing unit economics through data-driven promotional strategies and sophisticated CRM campaigns.
You'll craft the strategic playbook for how we engage with customers at every touchpoint—turning idle assets into revenue-generating subscriptions, prospects into subscribers, and one-time customers into long-term advocates.
You'll be responsible for: Asset Lifecycle Strategy: Creating frameworks that dynamically promote vehicles based on idle duration, inventory costs, and demand signals to maximize fleet utilization and minimize waste Customer Lifecycle Strategy: Building complete journey maps and engagement strategies from first touchpoint through post-churn renewal, identifying key conversion moments and retention levers Revenue Growth: Developing promotional strategies, discount frameworks, and campaign architectures that drive subscriber acquisition while maintaining healthy contribution margins Conversion Optimization: Designing high-performing campaigns across all channels that move prospects through the funnel efficiently and cost-effectively Retention & LTV Maximization: Creating programs that reduce churn, extend subscription duration, and increase customer lifetime value Communication Excellence: Elevating every customer touchpoint to create seamless experiences that drive engagement, satisfaction, and revenue opportunities This role requires both strategic thinking—defining what we should do and why—and tactical execution with a hands-on approach and managing a small team—building the campaigns, workflows, and systems that deliver results.
You'll work at the intersection of growth, revenue, and product to ensure every campaign decision improves both customer experience and business performance.
Key Responsibilities Strategic Framework Development Design comprehensive asset lifecycle marketing strategy that ties inventory management to promotional tactics Build customer lifecycle framework with defined stages, KPIs, and engagement strategies for each phase Develop promotional playbook including discount strategy, offer testing methodology, and ROI frameworks Create segmentation models based on customer behavior, vehicle preferences, price sensitivity, and lifecycle stage Define success metrics and reporting dashboards for lifecycle performance Campaign Execution & Channel Management Execute multi-channel campaigns across email, WhatsApp, SMS, in-app messaging, and inbound sales coordination Design automated workflows for lead nurture, conversion, onboarding, engagement, renewal, and win-back Build urgency-driven campaigns for high-priority idle vehicles or time-sensitive promotional windows Develop A/B testing roadmap to continuously optimize messaging, offers, timing, and creative across channels Fleet Utilization & Idle Cost Reduction Partner with Revenue to understand real-time inventory status, idle duration, and cost implications Create dynamic promotional campaigns that prioritize vehicles based on idle costs and opportunity loss Design tiered discount structures optimized for different idle scenarios Track and report on idle cost reduction driven by marketing initiatives Conversion & Revenue Optimization Own and optimize conversion rates at every funnel stage Create personalized offer strategies based on customer segment, vehicle interest, and conversion probability Design re-engagement campaigns for stalled leads and abandoned applications Retention & Customer Value Growth Develop smart recommendation systems for upgrades, add-ons, or vehicle swaps to increase engagement Create at-risk customer interventions and win-back campaigns for churned subscribers Design referral and advocacy programs that turn satisfied customers into acquisition channels Implement feedback loops to continuously improve customer experience based on behavioral data Team Leadership & Cross-Functional Collaboration Manage and mentor a small team of CRM specialists and Telesales agents Partner with Growth Analysts on attribution modeling, cohort analysis, and campaign performance measurement Collaborate with Product, Growth & Revenue teams to align lifecycle campaigns with product features & growth targets Technology & Data Management Manage CRM and marketing automation platforms (currently: Clevertap, Sendgrid & Twilio) Ensure data quality, proper segmentation capabilities, and integration with subscription management systems Build reporting infrastructure to track campaign performance, conversion metrics, and revenue impact Leverage analytics tools to understand customer behavior and identify optimization opportunities Required Qualifications 7+ years in lifecycle marketing, growth marketing, or CRM with proven track record of driving conversion and revenue growth Strategic thinker with ability to design frameworks and playbooks from scratch, not just execute existing strategies Hands-on executor comfortable building campaigns, writing copy, setting up workflows, and analyzing performance data Team leadership experience managing and developing marketing professionals Strong analytical skills proficiency in SQL is a plus, Excel/Google Sheets wizard, and deep analytics platforms knowledge (Google Analytics, Mixpanel, Amplitude) Deep expertise in marketing automation platforms and multi-channel campaign orchestration Data-driven decision maker who uses testing, experimentation, and metrics to guide strategy Excellent communicator able to influence cross-functional stakeholders and present insights to leadership Experience with subscription businesses or high-consideration purchase cycles Preferred Qualifications Background in mobility services, B2C subscription businesses, rental or asset-heavy industries Experience with inventory marketing or dynamic pricing campaigns Knowledge of Middle East/GCC markets and consumer behavior in the region Familiarity with high-value transactions (500 USD+ monthly contracts) Experience integrating CRM systems with inventory management Track record of building lifecycle marketing functions from the ground up Understanding of unit economics, contribution margin analysis, and promotional ROI modeling