Role Objective Lead and manage the marketing and sales ecosystem during critical growth phases, establishing a practical and effective system that ensures the achievement of sales targets, improves lead quality, and accelerates decision-making during the early stages of real estate projects.
Scope of Work & Responsibilities - Lead and manage the marketing team (content, paid advertising, and digital campaigns).
- Direct supervision of paid advertising across platforms (Meta, Google, Snapchat, and others), including performance analysis and optimization to improve Return on Ad Spend (ROAS).
- Manage and guide the sales team, establishing daily and weekly follow-up mechanisms.
- Build, activate, and monitor the CRM system, ensuring data accuracy and smooth lead flow.
- Define sales targets and Key Performance Indicators (KPIs) and track achievement consistently.
- Analyze the customer journey, identify gaps in marketing and sales processes, and address them promptly.
- Improve lead quality and reduce advertising waste.
- Prepare clear, periodic reports for senior management, including recommendations and required decisions.
- Work intensively during the initial phases to establish strong foundations for the marketing and sales systems.
Required Qualifications: - Minimum of 10 years of experience in real estate marketing and sales.
- Proven experience in managing marketing and sales teams.
- Strong knowledge and hands-on experience with CRM systems - Direct experience in paid advertising and data analysis.
- Hands-on, operational mindset with the ability to intervene quickly and improve performance.
- Deep understanding of the residential and investment real estate market.