- Build & lead a full marketing department (brand, digital, trade, research)
- Develop and execute annual strategic marketing plans aligned with business goals
- Strengthen Morano’s brand identity across packaging, advertising & retail
- Lead creative campaigns across TV, digital, activations & CSR
- Boost digital visibility, e-commerce performance & social engagement
- Drive trade marketing, retail activations & in-store visibility
- Introduce data-driven dashboards & performance tracking
- Represent the brand in key exhibitions and coordinate with sales teams