We are looking for a results-driven Performance Marketing Executive with strong hands-on experience in Meta Ads, including Catalogue / Dynamic Product Ads, and influencer-led performance campaigns. This role focuses on driving conversions, improving ROAS, and scaling paid and influencer campaigns across multiple digital channels.
Key Responsibilities
Paid Media & Performance
- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram), including Catalogue / Dynamic Product Ads, Google Ads (Search, Display, YouTube), TikTok Ads, and Snapchat Ads if required
- Manage full-funnel campaigns covering awareness, traffic, conversion, and retargeting
- Own campaign budgets, targeting strategies, bidding, and scaling decisions
- Continuously optimize campaigns for ROAS, CPA, CTR, CPC, and conversions
- Influencer Marketing & Campaign Execution
- Plan, coordinate, and execute influencer marketing campaigns aligned with performance objectives
- Identify and onboard relevant influencers based on brand fit and target audience
- Prepare influencer briefs, content guidelines, timelines, and deliverables
- Coordinate product seeding, content approvals, posting schedules, and usage rights
- Track influencer performance including reach, engagement, traffic, and conversions
- Repurpose high-performing influencer content for paid ads and retargeting campaigns
- Tracking, Analytics & Optimization
- Ensure accurate tracking using Meta Pixel, Conversion API (CAPI), and Google Analytics
- Monitor performance daily and optimize campaigns based on data insights
- Conduct A/B testing on creatives, audiences, formats, and landing pages
- Prepare weekly and monthly performance reports covering paid and influencer campaigns
- Creative & Execution Coordination
- Coordinate with designers, videographers, and content teams for ad creatives
- Align influencer content with paid media requirements and brand guidelines
- Ensure all creatives meet platform standards and campaign objectives
Growth & Strategy Support
- Identify opportunities to scale high-performing paid campaigns
- Stay updated on platform trends, influencer formats, and algorithm changes
- Collaborate with internal teams on product launches, promotions, and brand initiatives