1. Market Research: Conduct detailed market analysis to identify potential customers, industry trends, and competitive landscape for the specific software product.

2. Lead Generation: Develop and execute strategies to generate leads and establish connections with prospective clients or partners.

3. Client Relationship Management: Build and maintain strong relationships with clients to understand their needs and align product offerings accordingly.

4. Sales Strategy Development: Collaborate with sales and marketing teams to create targeted strategies for achieving revenue and market share goals.

5. Product Promotion: Lead efforts to promote the software product through presentations, demonstrations, and participation in industry events.

6. Partnership Development: Identify and cultivate strategic partnerships and alliances that can drive product adoption and growth.

7. Customer Feedback Integration: Collect and analyze customer feedback to provide insights for product development and enhancements.

8. Contract Negotiation: Oversee contract discussions, pricing negotiations, and agreements with clients to secure deals.

9. Performance Metrics: Track, analyze, and report on sales performance, market penetration, and revenue growth for the specific product.

10. Market Expansion: Identify opportunities for expanding the product into new markets or industries, ensuring alignment with the company’s strategic goals.

This role requires a combination of strategic thinking, sales acumen, and technical understanding of the product to drive its success in the marketplace.