- Develop and implement comprehensive marketing strategies to strengthen Dr. Greiche Glass’s position in both local and international markets.
- Identify key market opportunities and create targeted campaigns to drive business growth and brand awareness.
- Oversee the management and growth of the Dr. Greiche brand across all channels.
- Ensure consistent brand messaging and visual identity in all marketing materials, digital content, and public relations efforts.
- Lead digital marketing initiatives including SEO, SEM, social media, and content marketing to enhance online visibility and engagement.
- Monitor and optimize digital campaigns to ensure maximum return on investment (ROI) and meet performance goals.
- Conduct thorough market research to understand customer needs, industry trends, and competitor strategies.
- Analyze market data and translate insights into actionable strategies to improve product offerings and marketing approaches.
- Lead, mentor, and motivate the marketing team, ensuring alignment with organizational goals and objectives.
- Foster a collaborative, innovative, and high-performance culture within the team.
- Develop and manage the marketing budget, ensuring cost-effective spending while maximizing the impact of marketing efforts.
- Track and report on marketing expenditures and campaign performance.
- Work closely with the sales, product development, and customer service teams to align marketing initiatives with company objectives.
- Coordinate with external agencies, vendors, and partners to execute marketing campaigns and events.
- Develop and execute strategies to engage existing customers and attract new clients.
- Manage customer feedback, surveys, and loyalty programs to enhance customer satisfaction and retention.
- Provide regular reports on marketing performance, including key performance indicators (KPIs), campaign results, and market insights.
Qualifications/Knowledge/Experience:Educational Background:Bachelor’s degree in Marketing, Business Administration, or a related field.An MBA or advanced degree in a relevant discipline is preferred.Professional Experience:A minimum of 8-10 years of experience in marketing role, preferably in the manufacturing, industrial.Demonstrated track record of managing marketing teams and achieving measurable business outcomes.