* Build, plan, and implement the overall digital marketing strategy for brands, which includes developing and implementing a commerce growth strategy to improve the website and other commerce channels' performance.

* Plan, allocate, and monitor the digital marketing budget and spending for all channels.

• Manage and oversee various digital marketing channels, and review and optimize the designs and content of all online assets, including the company website and social media accounts.

• Manage digital marketing channels across PPC, SEO, SEM, display, affiliate email marketing, and social media in order to deliver data-driven strategies that assure top performance and achieve KPIs.

• Build and identify the buyer’s journey funnel from a consumer-centric perspective that focuses on a buyer’s distinct needs.

• Create a full portfolio strategy and identify the key ROI drivers, then reflect the created portfolio strategy on Vision’s digital platforms.

• Analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations.

• Lead and supervise members of both social media and e-commerce teams.

• Generate monthly reports on the digital marketing portfolio.

Skills

Experience Needed: 6 to 10 years

Career Level: Manager

Education Level: Not Specified

Job Requirements

* Bachelor’s degree in Marketing, Digital media, or a relevant field. 

* Agency experience is a Must. 

• Minimum of 6+ years’ experience in a fast-paced e-commerce business.

• Strong team management, interpersonal, and communication (written and verbal) skills.

• Strong understanding of how all current digital marketing channels function.

• Knowledgeable of the e-commerce space including marketing strategies, various leading e-commerce website builders (e.g. Shopify,), product development, competitive strategies, consumer research, industry trends, and usability best practices.