- SEO
- -SEM - campaigns across Google, Yahoo and Bing.
- -Performance marketing, conversion, and online customer acquisition
- Website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- A/B and multivariate experiments
Skills
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
-Proven SEO experience
-Proven SEM experience - campaigns across Google, Yahoo and Bing.
-Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments