Job Purpose

Handles the implementation of Etisalat Marketing Communication Campaigns and all Competitive and Tactical Communication Programs on ATL, BTL levels for all Etisalat Tariffs, Products and Services. Works on improving the awareness levels and on educating the current and potential customers about the differential advantages and the product benefits.

Report To Position Name

Handles the implementation of Etisalat Marketing Communication Campaigns and all Competitive  and Tactical Communication Programs on ATL, BTL levels for all Etisalat Tariffs, Products and Services
Works on improving the awareness levels and on educating the current and potential customers about the differential advantages and product benefits
Leads the Advertising Agencies from the briefing phase till the launch phase in order to deliver Insightful On Strategy, Easily Comprehended, and Highly Liked Creative Communication Campaigns on time.
Abides by the Production & Bidding Processes and Procedures of Etisalat.
Makes sure Etisalat gets the best Production Values for the production money spent on the shoots.
Makes sure that Etisalat communication campaigns are Consistent and on Strategy, Character, and Tonality on all levels.