KEY ACCOUNTABILITIES  

• Write, produce, and edit compelling, on-brand, high-quality multimedia content (posts, videos, images) for all social media platforms to best engage target audiences, build brand awareness, and convert and retain followers. 
• Translate and edit all copy for social media incorporating the WFP voice and style. 
• Write and edit platform-specific copy for Facebook, Instagram, and Twitter.
• Set and implement social media campaigns to align with communication strategies.
• Determine areas of opportunity, identify trends, and champion new ideas around creative formats, tools, and tracking. 
• Researching social media trends and best practices and informing management of changes that are relevant to WFP’s marketing activities. 
• Implementing strategies to encourage engagement and grow our community.
• Build social media calendars and publish content daily. 
• Monitor and participate in relevant conversations.

Skills

STANDARD MINIMUM QUALIFICATIONS 

Education: University degree in marketing, broadcasting communication, or any other related field. 

Experience: 

• Overall 5 years of total experience including at least 2 years of experience in content creation.
• Previous experience with international non-profit organizations is an asset. 

Knowledge and Skills: 

• Proven work experience in social media 
• Good understanding of social media KPIs 
• Expertise in multiple social media platforms 
• Ability to deliver creative content (text, image and video) 
• Ability to write compelling social media copy 
• Ability to grasp future trends in digital technologies and act proactively 
• Excellent communication skills 
• Multitasking and analytical skills 
• Problem-solving 
• Creativity 
• Attention to detail 
• Work independently, as well as part of a team, to establish project deliverables 

Language: Fluency in both oral and written English and Arabic languages.