- Create and execute a comprehensive digital marketing strategy that aligns with business goals and objectives.
- Lead and mentor a team of digital marketing professionals, including SEO, PPC, social media, content, and email marketing specialists.
- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.
- Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of campaigns, making data-driven adjustments as needed.
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Conduct market research and competitor analysis to identify trends, opportunities, and threats in the digital landscape.
- Work closely with other departments, such as sales, product development, and customer service, to ensure alignment of marketing strategies.
- Ensure consistency of brand messaging across all digital platforms and maintain the integrity of the brand image
Education: Bachelor’s degree in pharmacy or any other medical background.Experience: 7+ years of experience in digital marketing, with a proven track record in a leadership role.