· Conduct market research on consumer requirements, habits, and trends.
· Brainstorm and develop ideas for creative marketing campaigns.
· Assist in outbound/inbound marketing (content development, optimization, advertising, events planning).
· Liaise with external vendors for promotional events and campaigns.
· Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
· Plan and execute initiatives to reach the target audience through appropriate channels.
· Develop and execute PR strategies.
· Create and manage marketing materials.
· Handle crisis communications.
· Oversee the production of marketing materials (brochures, flyers, etc.).
· Analyze and report on PR campaign performance.
Knowledge of online marketing and good understanding of major marketing channelsGood time-management skillsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateUnderstanding of SEO and web traffic metricsFluency in English3+ years of experience in PR or marketing Exceptional communication and writing skills