Job Purpose

Plans and leads the 360 implementation of Etisalat Marketing Communication Campaigns and all Competitive & Tactical Communication Programs on both ATL & BTL levels and for the assigned Etisalat Tariffs, Products and/or Services. Improves awareness, comprehension, and recall levels and educates current and potential customers about differential advantages and product benefits

Report To Position Name

Plans and leads the 360 implementation of Etisalat Marketing Communication Campaigns and all Competitive and Tactical Communication Programs on ATL & BTL levels for all Etisalat Tariffs, Products and Services Improves the Awareness, Comprehension, and Recall levels and educates current and potential customers about differential advantages and product benefits Manages and motivates Advertising Agencies from the briefing phase till the launch phase in order to deliver Insightful On Strategy, Easily Comprehended, and Highly Liked Creative Communication Campaigns on time Controls the Production & Bidding Process to make sure it is abiding by Etisalat policies and procedures Makes sure Etisalat gets the best Production Values for the production money spent on the shoots Makes sure that Etisalat communication campaigns are Consistent and on Strategy, Character, and Tonality on all levels