Job Purpose
Government Marketing Senior Analyst plays a vital role in driving our marketing efforts across GOV segment verticals. This role will focus on developing customized value propositions, enhancing customer acquisition strategies, and leading digital initiatives.
The ideal candidate will possess a deep understanding of market dynamics and be skilled in executing innovative marketing campaigns that create substantial value for our GOV accounts.
He/She will collaborate closely with cross-functional teams to align marketing objectives with business goals and ensure optimal digital adoption across GOV verticals.
Report To Position Name
Segment Management\:
· Lead and manage specific GOV segment verticals, analyze market conditions and customer needs to identify opportunities for growth and competitive advantage.
· Create and refine value proposition that meet the unique needs of each vertical.
· Analyze market trends to identify and seize new opportunities for business expansion.
· Understand and promote digital adoption within the GOV segment ensuring alignment with GOV accounts needs.
- Ownership of the new products/ initiatives focusing on all quality aspects throughout the product execution lifecycle starting from analysis, research then developing Presentations for management approval
- Ensuring project implementation, covering “customer handling, selling process, scripts, key selling points, channels fulfilment, launch plan, communication, post assessments & product development after launch
· Work closely with project management to ensure smooth execution of new projects
Acquisition & Retention Activities\:
· Design and execute targeted marketing activities to attract new government clients, utilizing a variety of channels including telemarketing, email, and social media.
- Develop and implement lead generation strategies that effectively convert prospects into loyal customers.
- Monitor client feedback and satisfaction levels, making necessary adjustments to improve service delivery.
· Collaborate with the sales Account management team, Customer care departments to facilitate retention and growth of existing accounts and the acquisition of new accounts based on the customers’ requests and market demands.
· Designing of daily/weekly/monthly analytical reviews on the acquisition & revenues trends, dash boards & competition.
· Create and manage retention initiatives focused on enhancing customer loyalty, satisfaction, and engagement among existing government clients.
Monitor client feedback and satisfaction levels, making necessary adjustments to
- improve service delivery.
- Responsible for development of the “Retention Programs” intended to maximize” base activity, base satisfaction
- Develop offers & solutions to attract and retain accounts
- Undertake initiatives to retain Suspended lines
- Enhance enterprise customer experience with all touch points
- Attend UAT and ensure best in class customer experience in launched value proposition
- Handle customized offers requested by sales (corporate accounts)
- Handle all contract renewals for Government base accounts
· Responsible to take an active role in the annual marketing plan with respect to the revenue growth to achieve preset company KPIs.
· Define segmentation criteria needed to build the segments to be targeted with upgrading and developing the Government base to account management.
Channel marketing activities\:
- Enhancing Government base accounts channels Performance through different sales promotions & contests.
- Work closely with sales, operations, and customer service teams to ensure a seamless client experience and cohesive messaging across all touchpoints.
- Facilitate regular meetings with cross-functional teams to align marketing efforts with overall business objectives.
Monitoring, reporting & Analysis for segment performance KPI’s