Job Purpose

The Marketing Manager is a key marketing leadership role within KFC and overall Americana Restaurants organization. This role involves the leadership of the KFC Brand strategy and end-to-end execution of both short and long-term objectives.

Lead the marketing operations in close partnership with market-level cross functional team (Operations, Revenue management, Technology, Legal & compliance). Develop tailored execution plans to address the brand & store-level challenges in the market.

Responsibilities

• Deliver brand business objectives in terms of market share, transaction growth, sales volume and profit growth.
• Initiate propose, supervise execution, monitor and evaluate campaigns and activities – Cluster, Market & Store-level.
• Conduct a continuous review of the brand’s performance and identify the tactics and strategies to adjust on the short and long term
• Collect and analyses competitor information in order to facilitate marketing strategies/plan.
• Conceptualize, lead and control to produce high quality, consumer appealing and effective social, print & other advertisements that in line with KFC brand positioning with help from the chosen advertising agency.
• Improve & enhance QSR consumers’ perception of KFC versus other QSR competitors through excellent, meaningful, value added, and other brand & consumer relevant activities.
• Engage with team and varied stakeholders across the organization to understand needs, capture ideas, and help the organization be creative, thoughtful, and effective around marketing efforts.

Strategic (results)

• Partner with the MENA Regional team on the product & innovation calendar and to influence and shape the future innovation for the local consumer & customer.
• Responsible for deep understanding of the local consumers & to ensure that every decision made has our consumer’s needs at heart.

Education

• Bachelor's Degree in Marketing or a business-related function
• MBA is a plus

Experience

• 7-8 years of marketing experience with brand management background

Skills

• Language Skills: Fluent English & Arabic
• IT Skills: Excellent MS Office.