About ShopCash:
ShopCash (A Wego Company) is a cashback platform to help shoppers save on every purchase.ShopCash is a free app for cashback, deals and coupons that rounds up the best offers and helps shoppers make better shopping decisions. ShopCash is part of the Wego Group (creators of one of the most beloved travel apps in the MENA region). ShopCash is available in the UAE, Saudi Arabia, Kuwait, Bahrain, and Egypt.
About the role:
At ShopCash , our marketing team's primary objective is to increase brand awareness, drive user growth, and generate revenue for both ShopCash and our partner merchants. To accomplish this, we are seeking an experienced marketing manager to lead our marketing initiatives.
The Marketing Manager will be responsible for developing and executing comprehensive plans and strategies that align with the company's objectives. The successful candidate will remain current with market trends, industry developments, and competitive landscapes while implementing marketing, branding, and advertising initiatives.
This individual will serve as an intermediary between the creative, marketing, CMS, and account management teams, ensuring that all departments work together cohesively to execute successful marketing campaigns.
Responsibilities:
• Develop and implement multi-channel marketing campaigns in collaboration with stakeholders, ensuring campaigns are executed on time with consistent branding and messaging across various channels.
• Conduct market research to identify trends and opportunities.
• Analyze competitors and their performance in the market.
• Collaborate with various marketing teams (CRM, social media, growth marketing) to implement strategies and track campaign progress.
• Collaborate with the design team to ensure creatives are available for executing campaigns.
• Collaborate with the commercial manager to source the latest offers from partners. Manage the timelines of the campaigns as per the partners request.
• Ensure the content on the ShopCash website and app is relevant to our users and partners.
• Report on campaign performance and evaluate effectiveness.
•Ownership of all content shown on web and app. Ensure the content and translations are localized and accurate.
• Share user and product feedback with the product team.
• Oversee the production of marketing materials and ensure brand consistency.
• Remain current with market trends and industry best practices.
• Hire, train, and manage marketing resources as needed.
Requirements:• Bachelor's degree in marketing, business, or a related field.• 6+ years of experience in marketing, with a proven track record of success.• Strong leadership skills and the ability to manage a team effectively.• Excellent written and verbal communication skills in English and Arabic.• Knowledge of marketing principles, including market research, branding, and campaign development.• Experience in developing and executing successful marketing campaigns across various channels, including digital and traditional media.• Ability to analyze and interpret data to measure campaign effectiveness.• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.• Ability to work well under pressure and meet deadlines.• Familiarity with content management systems (CMS), social media marketing, CRM marketing, and design processes preferred.